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Going Global, 9781841123165
Paperback
Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. This title features examples and lessons from some of the world’s most successful bus…

Going Global

enterprise 02.02

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$24.96

  • Paperback

    128 pages

  • Release Date

    10 January 2002

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Summary

Fast track route to mastering globalization and successfully managing global expansion

Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization

Examples and lessons from some of the world’s most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens,…

Book Details

ISBN-13:9781841123165
ISBN-10:1841123161
Series:Express Exec
Author:Roger Cartwright
Publisher:John Wiley and Sons Ltd
Imprint:Capstone Publishing Ltd
Format:Paperback
Number of Pages:128
Edition:1st
Release Date:10 January 2002
Weight:113g
Dimensions:164mm x 126mm x 11mm
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About The Author

Roger Cartwright

ROGER CARTWRIGHT is a consultant and author specializing in organizational behaviour, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India.

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