The Complete Fundraising Handbook

‘Since the very first edition, The Complete FundraisingHandbook has been providing wise counsel and practical guidance for allfundraisers, and this edition brilliantly continues this tradition at a timewhen it’s very much needed.’

Paul Amadi, former Executive Director of Fundraising,Marketing and Communication, British Red Cross

‘This is not just a fundraising handbook, not even the fundraisinghandbook. It is The Complete Fundraising Handbook and, as much asanything ever could, it deserves that title.’

Ken Burnett, author, lecturer and consultant fornot-for-profit organisation

‘Fundraising has never been more important - or morechallenging. The Complete Fundraising Handbook remains one ofthe most trusted and useful resources available. It brings together thefundamentals of great fundraising with fresh ideas, emerging trends andpractical insights from across the sector. It is a book I would recommend toevery fundraiser, whatever stage of their career they are at.’

Katie Docherty FRSA, Chief Executive, Chartered Instituteof Fundraising

‘Great fundraising has never focused on “themoney”. It’s about humans, values, generosity, hope and helping donors intheir desire to change the world. Whether you’re brand new to fundraising ordecades into your career, you’ll find practical ideas, proven principles andplenty of wisdom packed into these pages. Keep it on your desk, add stickynotes to its edges, highlight the very best bits. You’ll come back to it moreoften than you think!’

John Lepp, Partner, Agents of Good

‘Over two decades working in fundraising and charityleadership, I’ve seen techniques, technologies and trends come and go; theprinciples that underpin great fundraising, however, endure. Grounded in thosetimeless principles, this new edition combines practical guidance withcontemporary insight, making it an invaluable resource for fundraisers at everystage of their careers.’

Meredith Niles, Deputy Chair, Plan International UK

‘None of us fundraise in isolation. We are all building onthe efforts of those who came before us, and we all have a responsibility toleave a legacy for those who will follow. This handbook is a wonderfulcontribution to that legacy. Whether you are taking your first steps infundraising or continuing a career already rich in experience, I warmlyrecommend The Complete Fundraising Handbook and wish you every success inputting its many insights into practice.’

Liz Tait, Director of Fundraising, Great Ormond StreetHospital Charity [from the foreword]

‘Robin is one of the most passionate people I have met infundraising - just hearing him speak makes you want to get involved. That sameenergy and conviction come through in this book. It is both inspiring andhighly practical, full of ideas you can put into action immediately. I foundmyself making notes throughout and will be coming back to it time and again. Amust-read for new fundraisers and a brilliant refresher for anyone in thesector.’

Angie Turner, Head of Philanthropy, The Children’s Trust

‘The Complete Fundraising Handbook is thepublication I would request if asked to fundraise my way off the proverbialdesert island! I commend Robin and the team at the DSC for bringing thehandbook bang up to date and ensuring that it addresses the many challengesfaced in fundraising and by fundraisers today. I will be putting an order infor the latest edition as an early Christmas present for clients andcolleagues.’

Daryl Upsall FCIOF, President, Upsall International

‘Being charged with updating a key sector text is no meanfeat. And yet Robin’s new edition of The Complete Fundraising Handbookis fresh, relevant and highly actionable. His focus on people and thewell-being of everyone involved in the amazing work our sector delivers iswonderful to see and so needed in today’s fundraising world. Whether you’vebeen a fundraiser for 20 days or 20 years, I highly recommend Robin’s take onthe world we live and operate in today.’
Claire Warner, Director of Brand, Marketing and Development, Air AmbulanceCharity Kent Surrey Sussex

Robin Peake has been a donor for most of his life and a professional fundraiser since 2012, doubling fundraised income in under four years at three successive charities. He’s been a lone fundraiser at a small charity, founded his own housing charity from scratch, and been a Director of Fundraising at a GBP10m charity.

Robin is currently the Deputy CEO at Wycliffe Bible Translators (recognised by The Sunday Times as one of the UK’s best places to work in 2025), where he oversees fundraising. He is also a trustee of a grant-making charity.

His proudest fundraising moments are convincing the government to fund his master’s in football history and helping his two children develop generosity with their pocket money.