It's Not All About Me, Revised and Updated Edition

“It’s Not All About Me is a lean, field-tested playbook on getting people to open up—ethically and reliably—that forced me to rethink tricks I thought only lived in safe houses and briefing rooms. Read it, practice it, and you’ll build real rapport that protects relationships—and the organizations that depend on them.” —Shawnee Delaney, CEO, Vaillance Group, and decorated Case Officer, DIA “A must-read for anyone wanting to learn how to genuinely connect with others, boosting confidence in creating stronger, meaningful, human-to-human bonds … Robin’s practical insights and instrumental guidance into human behavior will change the way you can authentically build trust with everyone in your life.” —Lena Sisco, former DoD Intelligence Officer and Interrogator, Body Language Expert, Keynote Speaker, and Author “A groundbreaking, precise, and beautifully written masterpiece. Essential and outstanding.” —Matthew Dunn, Bestselling Author, Spycatcher and the Ben Sign series, and former MI6 Spy “This book distills ten powerful principles that Robin used while recruiting spies for the FBI. But this isn’t just for federal agents—parents, teachers, coaches, and business professionals will find that these strategies elevate any interaction into one built on trust, curiosity, and connection.” —Brad Beeler, Special Agent, US Secret Service (Retired), and Author, Tell Me Everything “Robin shows how to approach every interaction with a positive frame and the intent to nurture lasting, honest relationships built on trust. His methods are organic, genuine, and deeply human, and they have shaped the way I operate as a social engineer and communicator.” —Alethe Denis, Cofounder and President, Chief Security Strategist, Dragonfly Security

Robin Dreeke is an accomplished professional speaker, bestselling author, and executive coach with an impressive background. As a Marine Corps Officer and retired FBI Special Agent, he served as Chief of the Counterintelligence Behavioral Analysis Program where he honed his skills in recruiting spies and behavioral assessment. Today, Robin has translated his expertise into his unique interpersonal communication strategies that focus on recruiting allies in business. Since 2010, he has been working with executives, corporations, entrepreneurs, military, and law enforcement to help them forge trust, solve challenges, and lead. Robin’s People Formula has helped countless individuals and teams achieve quick, measurable results and maximum success.