Overcrowded
Designing Meaningful Products in a World Awash with Ideas
$68.73
- Hardcover
264 pages
- Release Date
3 February 2017
Summary
A more powerful innovation, which seeks to discover not how things work but why we need things.The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders-users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach-one that does not set out to solve existing problems but to find break…
Book Details
| ISBN-13: | 9780262035361 |
|---|---|
| ISBN-10: | 0262035367 |
| Author: | Roberto Verganti |
| Publisher: | MIT Press Ltd |
| Imprint: | MIT Press |
| Format: | Hardcover |
| Number of Pages: | 264 |
| Release Date: | 3 February 2017 |
| Weight: | 630g |
| Dimensions: | 229mm x 152mm x 24mm |
| Series: | Design Thinking, Design Theory |
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What They're Saying
Critics Review
In a world brimming with product, ideas and services, Verganti’s approach clearly is tapping into a different seam - that of desire rather than need. It is more appropriate for B2C operations than B2B though he makes a fair claim for both.
—Ideas for Leaders, 03.01.2018About The Author
Roberto Verganti
Roberto Verganti is Professor of Leadership and Innovation at Politecnico di Milano. He is the author of Design-Driven Innovation, named by Business Week as one of the best design and innovation books of 2009.
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