Written for people who are old enough to know who they are, what they want, and what skills they are best at, this guide shows exactly how to build a successful and profitable business. Older people are among the world's most successful entrepreneurs with a wealth of in-depth experience, education, and mature judgment that younger people can't match; they also care more about creating financial security and doing what they want. Business consultant and serial entrepreneur Robert Bly teaches how to find the right home business opportunity; determine the target market for that business; sell the right product to the market at a profit; manage the business without wasting time; effectively market the business; comply with all laws, regulations, and taxes for the business; and generate enough income for retirement. Covering every aspect of building a successful business, not just the broad outlines, this book also provides senior-oriented information on computer equipment, the internet, and social media marketing. AUTHOR: Robert W. Bly is the author of more than 70 books, including "The Complete Idiot's Guide to Direct Marketing," "The Copywriter's Handbook," and "How to Write & Sell Simple Information for Fun and Profit." His articles have appeared in numerous publications, including "Amtrak Express," "Cosmopolitan," "Bits & Pieces for Salespeople," "DM News," "and "Writer's Digest."
“" Start Your Own Home Business After 50 addresses the special needs, problems, and challenges of the over-50 entrepreneur. . . . Its guidance can help you create a successful home business that can generate an ongoing 'retirement annuity' for decades." Robert Ringer, bestselling author, Looking Out for Number One and Winning Through Intimidation”
" Start Your Own Home Business After 50 addresses the special needs, problems, and challenges of the over-50 entrepreneur. . . . Its guidance can help you create a successful home business that can generate an ongoing 'retirement annuity' for decades." --Robert Ringer, bestselling author, Looking Out for Number One and Winning Through Intimidation
"If you're over 50 and you want to work from home, be your own boss, and control your own destiny, you must read this book. It's the single best resource I have ever seen on the topic." --Eric Yaverbaum, bestselling author, Leadership Secrets of the World's Most Successful CEO's and PR for Dummies
"If it's time to take your post-50 career into your own hands, Start Your Own Home Business After 50 is an essential. It will give you realistic options for supporting yourself into retirement." --Ilise Benum, co-producer of the Creative Freelancer Conference, author, The Creative Professional's Guide to Money
"To succeed in business, you need a mentor or guide, and there is none better than Bob Bly's Start Your Own Home Business After 50 . Bly writes with authority and depth of experience . . . his seasoned counsel is priceless." --W. Terry Whalin, author, Jumpstart Your Publishing Dreams
"A complete blueprint for anyone over 50 (or younger) to start their own home business. . . . A solution for freedom from the economic woes many Baby Boomers are suffering. If you're thinking of starting a business, read this book first!" --Donald Mahoney, cofounder of American Writers & Artists Inc.
"If I were starting a business tomorrow, this is the only book I'd be reading, re-reading, highlighting and dog-earing. Bob Bly has written the true Owner's Manual for the over-50 brand new entrepreneur." --David Newman, author, Do It! Marketing
Robert W. Bly is the author of over 70 books, including "The Complete Idiot's Guide to Direct Marketing", "The Copywriter's Handbook", and "How to Write & Sell Simple Information for Fun and Profit". His articles have appeared in numerous publications, including Amtrak Express, Cosmopolitan, Bits & Pieces for Salespeople,DM News and Writer's Digest. He lives in Dumont, New Jersey.
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