Making Hard Decisions with DecisionTools, 3rd Edition

MAKING HARD DECISIONS WITH DECISIONTOOLS (R) is a new edition of Bob Clemen's best-selling title, MAKING HARD DECISIONS. This straightforward book teaches the fundamental ideas of decision analysis, without an overly technical explanation of the mathematics used in decision analysis. This new version incorporates and implements the powerful DecisionTools (R) software by Palisade Corporation, the world's leading toolkit for risk and decision analysis. At the end of each chapter, topics are illustrated with step-by-step instructions for DecisionTools (R). This new version makes the text more useful and relevant to students in business and engineering.

“"Very clear, easy to read, easy to follow. It covers most of the important topics in DA I like the section on natural conjugates especially."”

1. Introduction to Decision Analysis. SECTION I: MODELING DECISIONS. 2. Elements of Decision Problems. 3. Structuring Decisions. 4. Making Choices. 5. Sensitivity Analysis. 6. Organizational Decision Making. SECTION II: MODELING UNCERTAINTY. 7. Probability Basics. 8. Subjective Probability. 9. Theoretical Probability Models. 10. Using Data. 11. Monte Carlo Simulation. 12. Value of Information. 13. Real Options. SECTION III. MODELING PREFERENCES. 14. Risk Attitudes. 15. Utility Axioms, Paradoxes, and Implications. 16. Conflicting Objectives I: Fundamental Objectives and the Additive Utility Function. 17. Conflicting Objectives II: Multiattribute Utility Models with Interactions 18. Conclusions and Further Reading.

Robert T. Clemen is an Associate Professor at the Fuqua School of Business at Duke University. He has been an active contributor to the field of decision analysis since earning his Ph.D. at Indiana University in 1984 and is an authority in the use of expert information in risk analysis. Aside from his research interests, Bob has a strong focus on making decision analysis understandable to all students at all levels, ranging from creating teaching materials for high school students to teaching in executive education programs.

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