Contemporary Strategy Analysis, with eBook Access Code, 12th Edition
$149.81
- Paperback
512 pages
- Release Date
26 December 2024
Summary
THE UPDATED NEW EDITION OF THE CLASSIC STRATEGIC ANALYSIS TEXTBOOK, ADDRESSES THE EMERGING CHALLENGES THAT BUSINESSES FACE IN AN INCREASINGLY COMPLEX AND DYNAMIC ENVIRONMENT
A market-leading title across the world in upper-level undergraduate and MBA courses, Contemporary Strategy Analysis combines a rigorous approach to business strategy analysis with highly relevant examples of current practice and a rich collection of case studies. With a lively narrative style, expert s…
Book Details
| ISBN-13: | 9781394251599 |
|---|---|
| ISBN-10: | 1394251599 |
| Author: | Robert M. Grant |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Paperback |
| Number of Pages: | 512 |
| Edition: | 12th |
| Release Date: | 26 December 2024 |
| Weight: | 885g |
| Dimensions: | 43mm x 216mm x 264mm |
Robert M. Grant
ROBERT M. GRANT is Emeritus Professor of Strategic Management at Bocconi University, Italy. He has taught business strategy at Georgetown University, London Business School, UCLA, Insead, and California Polytechnic. He is known for his work on resource-based and knowledge-based approaches to strategy formulation. Grant has worked with leading international companies such as Kraft Foods, American Express, BP, Zurich Financial Services, Eni, and Lockheed Martin.
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