Power Pricing
how managing price transforms the bottom line
$82.04
- Hardcover
384 pages
- Release Date
2 June 1997
Summary
In today‘s hypercompetitive global marketplace, a company’s pricing policy can make or break the bottom line. Yet a surprising number of firms attempt to increase profits without the aid of a carefully and creatively designed pricing strategy. Now, in this long-awaited book, the world‘s two leading price experts Robert J. Dolan and Hermann Simon take managers beyond conventional thinking to show how their breakthrough system of "power pricing" will improve the bottom line by…
Book Details
| ISBN-13: | 9780684834436 |
|---|---|
| ISBN-10: | 068483443X |
| Author: | Robert J. Dolan, Robert J. Doan |
| Publisher: | Free Press |
| Imprint: | Simon & Schuster Ltd |
| Format: | Hardcover |
| Number of Pages: | 384 |
| Release Date: | 2 June 1997 |
| Weight: | 572g |
| Dimensions: | 31mm x 162mm x 245mm |
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What They're Saying
Critics Review
Jrgen Hubbert Member of the Board of Management, Passenger Car Division, Mercedes-Benz AG This book shows that value is at the core or pricing.
Helge H. Wehmeier President and CEO, Bayer Corporation Priceless insights for the challenges of today and tomorrow. Jurgen Hubbert Member of the Board of Management, Passenger Car Division, Mercedes-Benz AG This book shows that value is at the core or pricing. Hemjoe Klein Member of the Executive Board, Chief Executive Passenger Division, Lufthansa German Airlines This book shows that sophisticated pricing offers opportunities for extreme profit improvements. Gary T. Dicamillo Chairman and CEO, Polaroid Corporation Pricing is one of the most talked about but least understood of all the key marketing levers. Power Pricing creatively and thoroughly analyzes the pricing variable and helps both the top and bottom lines. This is a valuable learning tool that I have made required reading for our senior operating managers at Polaroid.
About The Author
Robert J. Dolan
Robert J. Dolan teaches marketing management at the Harvard Business School where he is the Edward W. Carter Professor of Business Administration. Among his previous books are Strategic Marketing Management and Managing New Product Development.
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