Principles of NLP

One of the real strengths of the book is the writing style. It uses language that is readily accessible and clearly understood. Explanations of the key principles of NLP are easy to comprehend, as is how those principles can be applied. In addition to the readability of the book is the inclusion of examples of how a particular intervention has been applied in practice by the authors themselves, and how effective the outcome was. – AICTPBy taking the NLP presuppositions as their starting-point, Joseph and Ian have emphasized the most generative aspect of NLP, and hopefully will help shift the focus of NLP interventions from simply behaviour and capability level change to show its relevance for dealing with higher level issues involving beliefs, identity and spirituality. – From the foreword by Robert Dilts, author, trainer and consultant in the field of NLPThis is the book I recommend whenever someone asks me about NLP. It is clear and accessible without oversimplifying the rich technology that is NLP. – Jan Elfline, ICF Master Certified Coach

Joseph O’Connor is a leading trainer in coaching and Neuro-Linguistic Programming (NLP) and systemic thinking. He is co-founder of the International Coaching Community (ICC); co-founder and director of ROI Coaching, specialist coaching for financial executives; co-founder of the Master Coach Academy Europe; and he is Visiting Professor of Coaching, ISCTE University Business School, Lisbon, Portugal. He spent many years as a professional classical guitarist and has an L.R.A.M. from the Royal Academy of Music.

Ian McDermott is an UKCP accredited psychotherapist. He was named one of Britain’s Top 10 Coaches and is on the Association for Coaching’s Global Advisory Panel. He founded International Teaching Seminars (ITS) in 1988 to provide practical skills-based training in effective change technologies for individuals and organizations in both the public and private sector. Ian was appointed External Faculty at Henley Business School and is also an Honorary Fellow of Exeter University Business School.