Bright Marketing for Small Business
Marketing for Small Business Made Easy
Author: Robert Craven Series: Startups
A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable.
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Summary
A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable.
Description
Look at your business through the eyes of your customer.Why should people bother to buy from you when they canbuy from the competition? And what makes your businessdifferent from the rest? As a small business owner theseare questions you will have to be able to answerconfidently and assertively to make your business asuccess. You probably won't be the person marketing theproduct, but you are the person who best understands yourbusiness and your sales proposition and you need toensure your marketing activity is aligned to yourbusiness plan. Bright Marketing for Business understandsthis and gives company owners and directors confidence toimplement a hooked up marketing plan from research tosales.
About the Author
Robert spent five years running training and consultancy programmes for entrepreneurial businesses. Running his own consultancy since 1998, he is one of the UK's best-known and sought-after speakers on marketing and entrepreneurship.
Look at your business through the eyes of your customer.Why should people bother to buy from you when they canbuy from the competition? And what makes your businessdifferent from the rest? As a small business owner theseare questions you will have to be able to answerconfidently and assertively to make your business asuccess. You probably won't be the person marketing theproduct, but you are the person who best understands yourbusiness and your sales proposition and you need toensure your marketing activity is aligned to yourbusiness plan. Bright Marketing for Business understandsthis and gives company owners and directors confidence toimplement a hooked up marketing plan from research tosales.
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