The Copywriter's Handbook (4th Edition) by Robert Bly, Paperback, 9781250238016 | Buy online at The Nile
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The Copywriter's Handbook (4th Edition)

A Step-By-Step Guide to Writing Copy that Sells

Author: Robert Bly  

The Copywriter's Handbook (4th Edition)
Paperback

The classic guide to copywriting, now in an entirely updated fourth edition.

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PRODUCT INFORMATION

Summary

The classic guide to copywriting, now in an entirely updated fourth edition.

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Description

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention - and sell more products.Among the tips revealed: 8 headlines that work - and how to use them The 5-step "Motivating Sequence" for generating more sales and profits 10 tips for boosting landing page conversion rates 15 techniques to ensure your emails get high open and click-through rates How to create powerful "lead magnets" that double response rates The "4 S" formula for making your copy clear, concise, and compelling

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Critic Reviews

“"I don't know a single copywriter whose work would not be improved by reading this book. And that includes me." --David Ogilvy "This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."-- The Los Angeles Times "The Copywriter's Handbook should become essential equipment not only for young writers but also those in supervisory positions and on the client side." -- Ad Day "Bob Bly's step-by-step guide remains, in my view, the best single volume available on the subject of copywriting. Its advice is down-to-earth and practical." --Roger Parker, Audio Times”

"I don't know a single copywriter whose work would not be improved by reading this book. And that includes me." --David Ogilvy

"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."--The Los Angeles Times

"The Copywriter's Handbook should become essential equipment not only for young writers but also those in supervisory positions and on the client side." --Ad Day

"Bob Bly's step-by-step guide remains, in my view, the best single volume available on the subject of copywriting. Its advice is down-to-earth and practical." --Roger Parker, Audio Times

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About the Author

Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of 100 books and has appeared on CNBC and CBS's Hard Copy. He lives in Montville, NJ.

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Product Details

Publisher
St Martin's Press
Published
7th April 2020
Edition
4th
Pages
496
ISBN
9781250238016

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