Pharma Marketing and Pharmacoeconomics

Opportunities, Challenges, and the Way Forward

Author: Rishabha Malviya, Pramod Kumar Srivastava, Swati Verma and Shashikant Srivastava Series: 21st Century Business Management

Overviews marketing strategies adopted by different pharmaceutical companies. Highlights major marketing problems that concern pharmaceutical industry and describes new technologies as solutions. Reviews marketing strategies and their effects on behavior of consumers and physicians.

Product Unavailable

PRODUCT INFORMATION

Summary

Description

“Of immense use as the authors highlight the overall ethnography of big pharma in the healthcare sector, with the opportunities and challenges in the outside world. . . . Readers will have a picture of the marketing strategies to be adopted to boost the pharmaceutical business.” —From the Foreword by Dhruv Galgotia, CEO, Galgotias University, Greater Noida, India

With particular emphasis on modeling, methodologies, data sources, and application to real-world dilemmas, this new book provides an overview of the pharmaceutical marketplace, discussing pharmacoeconomics in pharmaceutical manufacturing, pharma policy and management, pharmaceutical marketing strategies, the economics of clinical trials for drugs, the role of patents in economic development, and much more.

Critic Reviews

"Of immense use as the authors highlight the overall ethnography of big pharma in the healthcare sector, with the opportunities and challenges in the outside world. I believe that after reading the book, readers will have a picture of the marketing strategies to be adopted to boost the pharmaceutical business."

—From the Foreword by Dhruv Galgotia, CEO, Galgotias University, Greater Noida, India

About the Author

Rishabha Malviya, PhD, is Associate Professor of Pharmacy at the School of Medical and Allied Sciences, Galgotias University, Uttar Pradesh, India. He has authored many research and review papers and book chapters and edited over a dozen books. He also holds over 50 patents. He has been included in the World’s Top 2% Scientists list by Elsevier BV and Stanford University. He is a reviewer, editor, and editorial board member of more than 50 national and international journals.

Pramod Kumar Srivastava, PhD, MBA, is Professor at the School of Business at Galgotias University, Greater Noida, India. He has over 16 years of experience in academics and research. He has organized and conducted management development programs, consultancy, seminars, conferences, NGO fairs, workshops, and counseling sessions and has prepared reports on feasibility of production units in India.

Swati Verma, MPharm, is working in the Department of Pharmacy in the School of Medical and Allied Sciences at Galgotias University, Uttar Pradesh, India. Her areas of interest are computeraided drug design, analytical chemistry, targeted drug delivery, and nanoformulation. She has authored several book chapters and review papers and edited two books.

Shashikant Srivastava, PhD, is Assistant Professor at the Indian Institute of Management, Sirmaur, India. He is a course instructor for subjects such as critical readings of seminal works (PhD), information technology concepts (MBA), big data analytics (MBA), and digital marketing analytics and optimization (MBA). His research expertise is in information economics, information security, data analytics, blockchain, organization and management theory, and technology and innovation management. His research expertise in these domains is both quantitative and qualitative. He has authored a number of papers in national and international journals.