Business Analytics, 1st Edition

Yes, this is a book on business analytics - but it’s really much broader. It encompasses up-to-the-minute topics like analysis of social media data, automated machine learning, visual analytics, open source tools, agile methods, and ethical issues like algorithmic bias. It’s a complete and accurate guide to how analytics are currently practised in leading organizations. * Thomas H. Davenport, Babson College, USA *Provides an impressive overview of business analytics approaches to support a data-driven organisation, and runs the full gamut from understanding and analyzing big data, to designing the right business model for strategising and organising a leadership that drives analytics value creation. * Leroy White, Warwick Business School, UK *In an age where information matters for business survival, companies need to understand and appreciate the value derived from data. Business Analytics provides a toolkit for the practitioner to unlock said value. I would highly recommend it to executives and students who are thinking about or already on the analytics journey. * Yudhvir Seetharam, University of the Witwatersrand, South Africa *This is a great book for introducing MBA students into the area of business analytics with up-to-date information, a comprehensive coverage of topics and clear explanations for the non-specialist. It reflects a careful approach to use analytics for creating value in business. * Martin Kunc, Southampton Business School, UK *

RICHARD VIDGEN is Professor of Business Analytics at the University of New South Wales Business School, Australia and Emeritus Professor of Systems Thinking at the University of Hull, UK.

SAM KIRSHNER is a Senior Lecturer in Operations Management and Business Analytics at the University of New South Wales Business School, Australia.

FELIX TAN is a Senior Lecturer in Information Systems at the University of New South Wales Business School, Australia.