The Fundamentals of Fashion Design

A hands-on, user-friendly guide as to how fashion designers design, which has been aesthetically laid out with strong imagery and some really good insights. – Rachel Studd, Senior Lecturer in Design * University of Manchester, UK *This is an excellent book that has key images supporting the description and approaches to demystify the fashion design process. – Alison Gault, Lecturer in Fashion and Knit Design * University of Ulster, UK *A very informative book that has a straightforward approach and is easy to follow. The sequence is on point as to how one should be introduced to the design process and the images are fabulous. – Kelly De Melo, Fashion Industry Professional and Entrepreneur and Fashion Design ProfessorThis book is an exciting overview of the fashion industry with engaging materials, discussions, interviews and activities that realistically depict roles in the fashion industry in a manner understandable to novice readers. – Eulanda Sanders, Apparel, Merchandising and Design Professor * Iowa State University, US *Excellent resource to introduce students to Fashion Design. Well received by students. * Cheryl Smith, Curriculum Leader and Lecturer in Art and Design, Newcastle-Under-Lyme College, UK *

Richard Sorger is the Associate Professor and Course Leader for MA Fashion at Kingston University. He has taught at all levels of fashion education from undergraduate to postgraduate for institutions such as Central Saint Martins, London College of Fashion, Middlesex University, and Nottingham Trent University.

Jenny Udale lectures in fashion textiles at the Open College of the Arts, UK and has previously taught at Middlesex University and Ravensbourne College. She is a freelance textile and womenswear designer and her textiles have been stocked in Liberty’s and Selfridges.