Strategic Management

The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure.

Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish.

Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical throughout the book helps you turn theory into practice

“Strategic Management by Richard Lynch is the definitive textbook on how to proactively create and control an organization's future direction and competitive advantage. This is the result of a lifetime of experience and insight, distilled into an compelling and comprehensive book. In previous editions, readers have been attracted by the blend of rational and creative thinking in approaching strategic decision-making. The latest, 9thedition, continues this winning formula and, through a range of dynamic new case studies, dives deeper into the latest thinking around important strategy thematics including stakeholder management, knowledge and networks, entrepreneurship, and deglobalization. This is a powerful exposition of how to design and do strategic management in a complex world.”

Strategic Management by Richard Lynch is the definitive textbook on how to proactively create and control an organization’s future direction and competitive advantage. This is the result of a lifetime of experience and insight, distilled into an compelling and comprehensive book. In previous editions, readers have been attracted by the blend of rational and creative thinking in approaching strategic decision-making. The latest, 9^th edition, continues this winning formula and, through a range of dynamic new case studies, dives deeper into the latest thinking around important strategy thematics including stakeholder management, knowledge and networks, entrepreneurship, and deglobalization. This is a powerful exposition of how to design and do strategic management in a complex world. 

-- Professor Thomas C. Lawton, University College Cork, Ireland and University of Surrey, UK
Strategic Management remains the key textbook for exploring both the innovative and planned aspects of strategy. Its readable, student-friendly style works well with its comprehensive and current coverage of all the key strategy topics. -- Professor Nicholas O′Regan, Aston Business School, UK
The new ninth edition builds on the strengths and structured presentation of the earlier editions. In particular, the wide range of strategy case material - both new and old  - offers insights and challenges for both individual readers and for class discussion. Green strategy issues, sustainability and the many international strategy examples remain major strengths of this book. The companion site and the detailed slides remain an added value allowing to easily adapt the book content for lectures or seminars. MBA students particularly value the discussion of strategy implementation. I will certainly use this new edition in all postgraduate modules -- Dr Inge Hill, Senior Lecturer Business Strategy, Royal Agricultural University, UK

Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London, England. He is also a Visiting Professor at the University of Portsmouth, England. He originally studied at UMIST, Leeds University and the London Business School. He then spent over 20 years in business with well-known companies such as J Walter Thompson, Kraft Jacobs Suchard and Dalgety Spillers in positions in marketing and strategic management. During the early 1980s, he was a director of two public companies before setting up his own consultancy company specialising in European and international strategy. In the 1990s he became increasingly involved in Higher Education, eventually taking a full-time professorship in 1998. He retired from his full-time post in December 2004 but remains highly active in teaching, research and writing, including work at Trinity College Dublin, Ireland, the School of Economics and Management at Wuhan University, China and Politecnico di Milano, Italy. He has written five previous books on international marketing and strategy as well as a number of original research papers with colleagues for various academic journals and research conferences. His current research interests include projects on global, entrepreneurial and sustainability strategies, particularly with regard to companies from emerging countries like China and India.

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