Quasirational Economics by Richard H. Thaler, Paperback, 9780871548474 | Buy online at The Nile
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Quasirational Economics

Author: Richard H. Thaler  

Quasirational Economics
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Description

Standard economics theory is built on the assumption that human beings act rationally in their own self interest. But if rationality is such a reliable factor, why do economic models so often fail to predict market behavior accurately? According to Richard Thaler, the shortcomings of the standard approach arise from its failure to take into account systematic mental biases that color all human judgments and decisions.

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About the Author

RICHARD H. THALER is Henrietta Johnson Louis Professor of Economics, and director of the Center for Behavioral Economics and Decision Research, Johnson Graduate School of Management, Cornell University.

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Product Details

Publisher
Russell Sage Foundation
Published
4th January 1994
Pages
416
ISBN
9780871548474

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