Creative Destruction

Advance acclaim for Creative Destruction:“A thoroughly researched, masterfully written, and somewhat frightening explanation of how competitive advantage is built and inevitably erodes. Anyone who is interested in staying ahead of the competition should read this book. It’s good.”—Clayton Christensen, Associate Professor, Harvard Business School, and author of The Innovator’s Dilemma.”[Offers] invaluable insight into business building and dealing with the challenge of dynamic growth. Foster and Kaplan get right to the heart of one of today’s central themes. An instructive and insightful guide for managers to navigate the twenty-first century.”—Jorma Ollila, Chairman and CEO, Nokia Corporation“It was clear the game had changed, but until this book it was never clear by how much. Creative Destruction will reverberate in corporate boardrooms for some time to come, changing the basic premises of corporate success. There is no doubt that, in order to survive in the future, inspiration can be found in Foster’s and Kaplan’s book”—Antony Burgmans, Chairman, Unilever, N.V., the Netherlands“Creative Destruction is a phenomenal book. It reveals what it takes for an enterprise to thrive in the age of discontinuities yet meet the pressures of continuous performance. Wise, sweeping, balanced, grounded in facts and yet highly imaginative, it is unquestionably the best business book I have ever read Countless numbers of CEOs will wish they could have read it sooner—and so will their shareholders.”—John Seely Brown, President, Xerox Palo Alto Research Center“Creative Destruction has clarified for me the challenges of sustaining business success. It is the freshest view of the challenges before us that I have seen. It also shows where we have to change to be successful. Compelling.”—Vernon Jordan, Lazard Frres.“Creative Destruction is a sharp stick in the eye for corporate conventional wisdom and orthodoxy. Foster and Kaplan have captured the essence of market-driven counterinitiative thinking. A wake-up call for CEOs and investment strategists!”—Joe L. Roby, Chairman, Credit Suisse First Boston Corporation

Richard Foster is a senior partner and director at McKinsey & Company and the author of the bestselling Innovation: The Attacker’s Advantage, named one of the best business books of the year by The Wall Street Journal.

Sarah Kaplan worked at McKinsey & Company for many years, specializing in innovation and technology management. Foster lives in New York City, and Kaplan in Boston.