Creating and Managing a CRM Platform for your Organisation
$133.12
- Paperback
158 pages
- Release Date
26 March 2019
Summary
More than ever, organisations are facing a data avalanche from various sources, be they in electronic or hard copy format. How an organisation manages this ever-increasingly important resource – data – can benefit or hinder its ability to achieve its objectives.
Creating and Managing a CRM Platform for Your Organisation not only covers how the principles of data management, including data quality and data security, can be applied to an organisation’s customer relationship management …
Book Details
| ISBN-13: | 9781138335806 |
|---|---|
| ISBN-10: | 1138335800 |
| Author: | Richard Boulton |
| Publisher: | Taylor & Francis Ltd |
| Imprint: | CRC Press |
| Format: | Paperback |
| Number of Pages: | 158 |
| Release Date: | 26 March 2019 |
| Weight: | 266g |
| Dimensions: | 234mm x 156mm |
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About The Author
Richard Boulton
Richard Boulton has undertaken CRM platform data projects and has administered CRM platforms in a variety of industry sectors including not-for-profit, financial services and government.
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