Summary
We’re all familiar with the idea of “nudging”—using behavioral mechanisms to encourage people to make certain choices—popularized by Richard Thaler and Cass Sunstein in their bestselling 2008 book Nudge. This approach, also known as “libertarian paternalism,” goes beyond typical programs that simply provide information and incentives; nudges can range from automatic enrollment in a pension plan to flu-shot scheduling.
In Nudging, Riccardo Viale explores the evolution…
Book Details
| ISBN-13: | 9780262544443 |
|---|---|
| ISBN-10: | 026254444X |
| Author: | Riccardo Viale |
| Publisher: | MIT Press Ltd |
| Imprint: | MIT Press |
| Format: | Hardcover |
| Number of Pages: | 248 |
| Release Date: | 22 November 2022 |
| Weight: | 567g |
| Dimensions: | 210mm x 146mm |
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What They're Saying
Critics Review
“The book is an insightful and notable re-evaluation of familiar behavioral economic ideologies.”
—LSE Review of Books
About The Author
Riccardo Viale
Riccardo Viale is Professor of Behavioral Sciences and Cognitive Economics in the Department of Economics at the University of Milano Bicocca, where he is President of BIB-Behavioral Insights Bicocca. He is also Professor of Behavioral Economics at the School of Government and the School of European Public Economics of LUISS, Rome, and Founder and Secretary General of the Herbert Simon Society. He is the author of Economics, Bounded Rationality and the Cognitive Revolution (with Herbert Simon, Massimo Egidi, and Robin Marris) and other books.
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