Maverick

The way that Ricardo Semler runs his company is impossible; except th at it works, and works splendidly for everyone. I relish this book. It revived my faith in human beings and my hope for business everywhere – Charles HandyIn this book, Ricardo Semler tells how Semco, Latin America’s fastest growing company, uses a revolutionary way of working to run a profit-making company with a work force who love their jobs. * The Sunday Times *Are there real-life lessons to be learned? The answer is yes…Pragmatic, inspirational and intriguing advice. * The Times *Ricardo Semler is our kind of capitalist * Guardian *Semco takes workplace democracy to previously unimagined frontiers * The Times *

Ricardo Semler took over his father’s company, Semco (founded in 1954), at the age of 19. He turned the company around and made it an outstanding success. On the brink of bankruptcy in 1980, Semco achieved revenues of \(34 million in 1993 - and \)160 million in 2000. Semler threw out the rule book: workers make their own decisions, every corporate decision is put to the vote, and people turn up to the meetings they want to be at. It sounds insane, but it works.

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