Elgar Encyclopedia of Consumer Behavior

Author: Reto Hofstetter, Torsten Tomczak and Johanna Gollnhofer Series: Elgar Encyclopedias in Business and Management series

Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.

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Summary

Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.

Description

Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.

This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior, leading to a clear understanding of the terms that inform both research and practice. Contributors articulate the importance of examining a diversity of perspectives when studying consumer behavior, alongside essential consideration of a broad range of factors which may affect it, including cultural, social, ethical and technological concerns. Developing topics such as artificial intelligence and sustainable consumerism are analyzed to offer a fully updated picture of consumer behavior.

Acting as both an academic launchpad and a research aid, the Elgar Encyclopedia of Consumer Behavior is vital for students and academics of marketing, business research methods and those studying consumer psychology and trends.

Key Features:

More than 90 concise entries that drive both theory and practice
Includes important related terms within each entry to help further independent analysis
Delves into possibilities for further research within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary relevance of consumer behavior studies

Critic Reviews

‘The Elgar Encyclopedia of Consumer Behavior is an exemplary work. It includes not only time-honored theories but also the rapidly evolving landscape of consumer behavior. As a consumer researcher, I am particularly impressed by the comprehensive coverage of contemporary terms and concepts on technology. An invaluable resource for anyone who touches on the field of consumer behavior and consumption!’ -- Bernd Schmitt, Columbia University, US
‘This new Elgar Encyclopedia of Consumer Behavior should be a great resource both for junior scholars hoping to get an overview of the field, and senior scholars looking for a quick snapshot of topics they want to learn more about. I particularly like the fact that it includes a lot of entries on very contemporary conversations that wouldn’t have been on the radar of consumer researchers as recently as a decade ago. It’s a very valuable contribution to the field.’ -- Eileen Fischer, York University, Canada

About the Author

Edited by Johanna Gollnhofer, Associate Professor of Marketing, Institute for Marketing & Customer Insight, University of St. Gallen, Reto Hofstetter, Professor of Marketing, Institute of Marketing and Analytics (IMA), University of Lucerne and Torsten Tomczak, Professor of Marketing, Institute for Mobility, University of St. Gallen, Switzerland