Framing Floral Techniques

Expert teaching for curious and enthusiastic flower fans, both industry-trained and hobbyist. This approachable guide, featuring over 500 photos and companion commentary from an innovative floral educator, will take the mystery out of creating floral designs that are a step above the rest. By tapping into often-unexplored creative materials and techniques with 42 projects, Renee Tucci (AIFD, PFCI) takes the floral enthusiast on a journey through all layers of modern floral design. With this design inspiration and reference manual that expands on techniques in a real-world way, aspiring and seasoned designers will find encouragement to practice and hone techniques by travelling down a direct, step-by-step path. Important principles and elements of design are woven into the fibers of each project to give the reader a clear understanding of why and how each component is connected to the next. By working with and practicing each of these projects or techniques, learners see that the artistic options and applications are endless. Skills covered: Airbrushing. Banding. Basing. Binding. Braiding. Clustering. Collaring. Facing. Framing. Gluing. Grouping. Hand-Tying. Kubari. Lacing. Layering. Leafwork. Massaging. Pavé. Pillowing. Reflexing. Sequencing. Shadowing. Sheltering. Staking. Tailoring. Terracing. Veiling. Weaving. AUTHOR: Renee Tucci (AIFD, PFCI) has been exploring her insatiable curiosity with flowers and floral design for over 20 years. She is a globally sought-after educator and designer. SELLING POINTS: . Practice and technique exploration for beginner and intermediate designers . Expert teaching for curious and enthusiastic flower fans, both industry-trained and hobbyist . From everyday designs to event compositions, completely unexpected designs to try 252 colour illustrations

“"Renee's sensible and sophisticated approach to floral design is on full display throughout. . . . She shares the sound mechanics and inventive combinations in a very approachable way.”

“A refreshing, up-to-date exploration of floral design for today, with a wonderful focus on contemporary techniques for the professional florist. Read a chapter, implement a technique, and grow your professional skills.”
-- Leanne Kesler, AIFD, PFCI, Floral Design Institute
“Renee’s sensible and sophisticated approach to floral design is on full display throughout. . . . She shares the sound mechanics and inventive combinations in a very approachable way.
-- —Matthew Ross, Director of Continuing Education at Longwood Gardens
“Not only allows others to appreciate the beauty of her work, but allows designers to totally understand the methods and techniques.”
-- —Tim Farrell, AIFD, AAF, PFCI
“Captures the very essence of floral education. There is something for every ability, and you can feel the joy and passion that has gone into each design. . . . A ‘go-to’ book for floral designers wanting to learn techniques that are new to them.”
-- —Wendy Andrade, NDSF, FBFA, AIFD, CFD, Cert Ed

Renee Tucci (AIFD, PFCI) has been exploring her insatiable curiosity with flowers and floral design for over 20 years. She is a globally sought-after educator and designer.

Expert teaching for curious and enthusiastic flower fans, both industry-trained and hobbyist. This approachable guide, featuring over 500 photos and companion commentary from an innovative floral educator, will take the mystery out of creating floral designs that are a step above the rest. By tapping into often-unexplored creative materials and techniques with 42 projects, Renee Tucci (AIFD, PFCI) takes the floral enthusiast on a journey through all layers of modern floral design. With this design inspiration and reference manual that expands on techniques in a real-world way, aspiring and seasoned designers will find encouragement to practice and hone techniques by traveling down a direct, step-by-step path. Important principles and elements of design are woven into the fibers of each project to give the reader a clear understanding of why and how each component is connected to the next. By working with and practicing each of these projects or techniques, learners see that the artistic options and applications are endless. Skills covered: Airbrushing. Banding. Basing. Binding. Braiding. Clustering. Collaring. Facing. Framing. Gluing. Grouping. Hand-Tying. Kubari. Lacing. Layering. Leafwork. Massaging. Pav

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.