Social Media

Well-written and engaging, this book covers all the relevant areas for a social media strategies course. Luttrell positions social media as an important piece of a brand’s larger public relations structure and includes interesting examples in each chapter that appeal to students and promote classroom discussion. – Erin Doss, Indiana University Kokomo, USAThis is a book of recipes for effective social media campaign development and execution. Succinct, well-written, and filled with super content. – Ann Summerall Jabro, Robert Morris University, USA

Regina Luttrell is Associate Dean of Research and Creative Activities and Assistant Professor of Public Relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA. A contributor to PR Tactics and PR News as well as peer-reviewed journals, she is a noted speaker as well as a Knight Foundation Tow Journalism Fellow. She has authored several books, including Social Media and Society: An Introduction to the Mass Media Landscape; Public Relations Campaigns: An Integrated Approach; The PR Agency Handbook; and The Millennial Mindset: Unraveling Fact from Fiction.