Social Media
how to engage, share, and connect
$54.17
- Paperback
288 pages
- Release Date
26 November 2025
Summary
Social Media: Engage, Share, and Connect in the Digital Age
Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrated PR practice.
Regina Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethi…
Book Details
| ISBN-13: | 9781538167120 |
|---|---|
| ISBN-10: | 1538167123 |
| Author: | Regina Luttrell |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Bloomsbury Academic |
| Format: | Paperback |
| Number of Pages: | 288 |
| Edition: | 5th |
| Release Date: | 26 November 2025 |
| Weight: | 454g |
| Dimensions: | 254mm x 178mm |
About The Author
Regina Luttrell
Regina Luttrell is Associate Dean of Research and Creative Activities and Assistant Professor of Public Relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA. A contributor to PR Tactics and PR News as well as peer-reviewed journals, she is a noted speaker as well as a Knight Foundation Tow Journalism Fellow. She has authored several books, including Social Media and Society: An Introduction to the Mass Media Landscape; Public Relations Campaigns: An Integrated Approach; The PR Agency Handbook; and The Millennial Mindset: Unraveling Fact from Fiction.
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