Paperback
Consumer Behaviour, 4th Edition
buying, having, being
$190.52
- Paperback
- Release Date
25 September 2018
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Summary
Blending local, national and international experiences and knowledge, Solomon creates a comprehensive guide to consumer behaviour. It is the only Australian-adapted marketing text utilising up-to-date content and providing a multi-perspective approach.
Readers are shown the complexity of consumer behaviour theory and are prompted to make sense of the concepts in the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text …
Book Details
| ISBN-13: | 9781488616952 |
|---|---|
| ISBN-10: | 1488616957 |
| Author: | Rebekah Russell-Bennett, Josephine Previte, Michael Solomon |
| Publisher: | Pearson Education (US) |
| Imprint: | Pearson |
| Format: | Paperback |
| Edition: | 4th |
| Release Date: | 25 September 2018 |
| Weight: | 1.08kg |
| Dimensions: | 275mm x 218mm x 18mm |
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