- ARC mailing send out to influencers and trade publications- B2B and B2C email marketing campaign- DRC made available to bloggers and media through Edelweiss- Large social media campaign through Twitter, Facebook, and Instagram- Local book signings and author events • Promotion on TurnerPublishing.com and raykanderson.com- Halloween-centered marketing promotions (social media, ad campaigns, and blog posts)
- ARC mailing send out to influencers and trade publications- B2B and B2C email marketing campaign- DRC made available to bloggers and media through Edelweiss- Large social media campaign through Twitter, Facebook, and Instagram- Local book signings and author events • Promotion on TurnerPublishing.com and raykanderson.com- Halloween-centered marketing promotions (social media, ad campaigns, and blog posts)
- Experienced Hiker: Author Ray Anderson is a devoted hiker who has hiked the Pacific Crest and intimately knows the trail. - Author Outreach: The author has worked extensively with bookstores to sell in the first book of the Awol series, The Trail. Author has become a very visible participant in the numerous message boards on hiking the great trails of the United States. - Unique Addition: Sierra follows the same main character found in The Trail, but offers a unique story without rehashing an identical plotline.
“"Ray Anderson has done it again. In Sierra, hard drugs are muled by thugs along the Pacific Crest Trail. No one has a clue until Awol and his mutt, Blazer, step into a hornets nest involving Mexico's biggest drug cartel. Anderson takes you through a scenic nightmare of greed, treachery, and death that isn't resolved until the last page." -- Gary Braver author of Tunnel Vision and Gray Matter "Ray Anderson has done it again. His second book, Sierra , is a fast-paced thriller that will take you hiking across the arid deserts and up the soaring peaks of the Pacific Crest Trail, all while chasing and being chased by a ruthless smuggling ring using the trail to run drugs. Lace up your boots."-- Vincent H. O'Neil , author of Glory Main ""Like Ray Anderson's first novel The Trail , his new Awol thriller (named for his pseudonymous thru-hiking protagonist) is tense, twisty, and steeped in details that only an experienced long distance hiker could put on the page. Anderson brings the danger and excitement of the remote Pacific Crest Trail fully to life. More than that, he tells one hell of a story. For fans of outdoor mysteries, Sierra is sure to satisfy." --Paul Doiron , author of Widowmaker”
"In Ray Anderson's Sierra, hard drugs are muled by thugs along the Pacific Crest Trail. No one has a clue until Awol and his mutt, Blazer, step into a hornets nest involving Mexico's biggest drug cartel. Anderson takes you through a scenic nightmare of greed, treachery, and death that isn't resolved until the last page." —Gary Braver author of Tunnel Vision and Gray Matter"Ray Anderson has done it again. His second book, Sierra, is a fast-paced thriller that will take you hiking across the arid deserts and up the soaring peaks of the Pacific Crest Trail, all while chasing and being chased by a ruthless smuggling ring using the trail to run drugs. Lace up your boots."—Vincent H. O'Neil, author of Glory Main"“Like Ray Anderson’s first novel The Trail, his new Awol thriller (named for his pseudonymous thru-hiking protagonist) is tense, twisty, and steeped in details that only an experienced long distance hiker could put on the page. Anderson brings the danger and excitement of the remote Pacific Crest Trail fully to life. More than that, he tells one hell of a story. For fans of outdoor mysteries, Sierra is sure to satisfy."—Paul Doiron, author of Widowmaker
Ray Anderson began hiking in New Hampshire and has climbed all the 4,000-footers in New England. He's thru-hiked the Appalachian Trail, hiked all of the Pacific Crest Trail, and hiked parts of the Continental Divide Trail. When not hiking or writing, he spends his time with family and friends in Massachusetts and Florida.
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