Hardcover
Coca-Cola’s modernist design revealed: sharp, powerful brand identity unleashed.
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Brand Identification Manuals for Coca-Cola
1969-1979
$144.00
- Hardcover
528 pages
- Release Date
25 November 2025
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Summary
Coca-Cola: A Modernist Brand Identity (1969-1979)
A collection of brand identification manuals from Coca-Cola, spanning their most modernist decade.
Spanning the period from 1969-1979, this collection of brand identification manuals from The Coca-Cola Company Archives takes a closer look into a period of design that was pure, direct, and powerful. Revolving around the development of Coca-Cola’s “arden square” logo, the seven manuals included in this collection articulate how…
Book Details
| ISBN-13: | 9798218614973 |
|---|---|
| Author: | Rapha Abreu, Sue Murphy |
| Publisher: | Standards Manual |
| Imprint: | Standards Manual |
| Format: | Hardcover |
| Number of Pages: | 528 |
| Release Date: | 25 November 2025 |
| Weight: | 3.08kg |
| Dimensions: | 292mm x 241mm |
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