Rankin

Rankin's photography has been at the cutting edge of fashion and popular culture for thirty years. One of few photographers who defined the aesthetics and attitudes of the 1990s and 2000s, the influence of his work continues to be seen everywhere from contemporary fashion editorials to cinematography, graphic design, and music videos for artists from Iggy Azalea to Miley Cyrus.

Edited by the photographer himself, and drawing from thirty years of work in the media of photography and film, this book is the first retrospective of Rankin's full career. From early provocative portraiture in the late 1980s, through his founding with Jefferson Hack of the fashion bibles of the 1990s and 2000s Dazed & Confused and AnOther Magazine, to his pioneering of independent television and film through Hunger and his iconic monographs on the world's biggest supermodels in Heidi Klum and Rosie Huntington-Whiteley, Rankin's work has defined the face of popular culture for generations.

Presented in reverse chronology, with a nod to a continuing spirit of contradiction, the book moves from Rankin's most iconic portraiture and documentary work through his nudes, his groundbreaking fashion work, and back to his earliest Polaroids. With interviews between Rankin and several of his influences, peers, subjects, and admirers, this is the definitive look at one of the most profound influences on fashion and photography working today.

“"Edited by Rankin himself, and drawing from thirty years of work, the new photo-book Unfashionable: 30 Years of Fashion Photography is Rankin's first retrospective of his full career in fashion photography. From early provocative portraiture in the late 1980s, through his founding with Jefferson Hack of the fashion bibles of the 1990s and 2000s (Dazed & Confused and AnOther Magazine), to his iconic monographs and bi-annual fashion and culture magazine Hunger and its pioneering digital platform, Hunger TV, Rankin's work has defined the face of pop culture for generations." -- NOWFASHION.com”

"Edited by Rankin himself, and drawing from thirty years of work, the new photo-book Unfashionable: 30 Years of Fashion Photography is Rankin's first retrospective of his full career in fashion photography. From early provocative portraiture in the late 1980s, through his founding with Jefferson Hack of the fashion bibles of the 1990s and 2000s (Dazed & Confused and AnOther Magazine), to his iconic monographs and bi-annual fashion and culture magazine Hunger and its pioneering digital platform, Hunger TV, Rankin’s work has defined the face of pop culture for generations." —NOWFASHION.com 

"Few have left such an indelible mark on the worlds of fashion, photography and popular culture as British polymath Rankin, who personally edited this, the first retrospective of his entire career. Three decades of provocative imagery (remember a topless Heidi Klum defiantly flipping the bird?) are highlighted, from portraits to fashion spreads to the artists earliest polaroids." —Inside Hook

Rankin is a photographer living and working in London. He co-founded the magazines Dazed & Confused and AnOther with Jefferson Hack, and his fashion photography has been published everywhere from his own publications to Elle, Vogue, Harpers Bazaar, Esquire, GQ, Rolling Stone, and Wonderland. His photography has been exhibited in galleries around the world. In 2011 he founded his own film production company, and he has worked in television as either cinematographer, director, producer, or presenter for Dazed TV, the BBC, and his own Hunger TV.

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