Deep Purpose

Deep Purpose points to the conversations we must have right now about how to redefine the role of business in society. The winning formula is moral leadership and a multistakeholder model with purpose at its core. Highly recommended. * Paul Polman, former CEO of Unilever *Brilliant and thought-provoking as ever, Ranjay Gulati applies scholarly rigor to the important topic of purpose. This book is a must-read for all leaders. * Kasper Rorsted, CEO, Adidas *Pursuing a purpose as a company means arriving at a clear understanding of what you were put on this planet to do. It helps you steer in the right direction, navigate tradeoffs, and, when connected to a social or personal purpose, it can inspire remarkable performance. Deep Purpose peels back the layers to unveil what it truly takes to cultivate a purpose-driven culture, one that enables both the company and its employees to experience its power and benefit from the growth it can generate. * Corie Barry, CEO, Best Buy *Many leaders today strive to align purpose with financial success, but only a few succeed. Gulati analyzes the tough challenges that leaders everywhere must address if they are to save the planet while also delivering strong profits. He provides a compelling account of what it means to be purpose-driven–a crucial objective for us as well as other organizations in the social innovation space. * Toshiaki Higashihara, Executive Chairman & CEO, Hitachi *Leaders often invoke the rhetoric of corporate purpose to elevate their or their company’s image. But for the people who work in these companies, the search for purpose is a real and defining part of their professional life. Gulati’s book illustrates how the best leaders help employees discover a tangible link between the organization’s stated purpose and what they do on the job. When people “come alive” with a sense of purpose in their work, their motivation, energy, and creativity blossoms. * Ken Frazier, former CEO of Merck *

Purpose isn’t a “nice-to-have” in the business world anymore. It’s a “must-have.” Purpose-driven organizations will lead the future, and Ranjay Gulati’s Deep Purpose is essential reading for anyone who wants to be at the head of the pack. This comprehensive guide breaks down why cultivating purpose isn’t just the right thing for businesses to do - it’s the smart thing too.

Ranjay Gulati is a top Harvard Business School professor and Harvard MacArthur Fellow. He has been named by The Economist and the Financial Times as being in the top handful of business scholars whose work is most relevant to management practice. His research has been published in the Harvard Business Review, The Wall Street Journal, Forbes and the Financial Times.