What the CEO Wants You to Know, Expanded and Updated: How Your Company Really Works

The classic on the universal laws of business success, completely revised and updated for today's leaders Have you ever noticed that the best CEOs seem to have a special kind of street smarts? They sense where the opportunities in their industries are and how to take advantage of them. And their companies make money consistently, year after year. The best CEOs have a knack for simplifying the most complex business practices down to the fundamentals--the same fundamentals of the family shoe shop.aOriginally published in 2001, What the CEO Wants You to Know explains in clear, simple language how to do what great CEOs do instinctively and persistently-a -Understanding the basic building blocks of a business and using them to figure out how your company operates as a total business -Decide what to do when, despite the clutter of day-to-day to-do lists and the complexity of the real worlda What the CEO Wants You to Know takes the mystery out of business and offers a clear road map of organizational success.

"What the CEO Wants You to Know is a book that should be read by everyone-from the newest recruit to the most seasoned senior manager." -- Jac Nasser, CEO and President, Ford Motor Company

"These ideas help simplify complexity and provide a lifetime of value. What the CEO Wants You to Know is a gem of a book." -- Larry Bossidy, former Chairman and CEO, AlliedSignal

"This is a book that's been needed for years. Ram Charan shares the secret to finding your way in the business world and making your career more meaningful." -- Chad Holliday, Chairman and CEO, Dupont

"Reading this book is like putting on a pair of glasses-suddenly the guts of the business are crystal clear." -- Dave Robino, Vice Chairman, Gateway Computer

"Finally, a book that shows how business really works." -- Bob Nardelli, President and CEO, GE Power Systems

"Business acumen-Ram Charan's term for using the universal laws of business -- is the name of the game today." -- Lois D. Juliber, COO, Colgate-Palmolive "What the CEO Wants You to Know is a book that should be read by everyone-from the newest recruit to the most seasoned senior manager."

• Jac Nasser, CEO and President, Ford Motor Company "These ideas help simplify complexity and provide a lifetime of value. What the CEO Wants You to Know is a gem of a book."
• Larry Bossidy, former Chairman and CEO, AlliedSignal "This is a book that's been needed for years. Ram Charan shares the secret to finding your way in the business world and making your career more meaningful."
• Chad Holliday, Chairman and CEO, Dupont "Reading this book is like putting on a pair of glasses-suddenly the guts of the business are crystal clear."
• Dave Robino, Vice Chairman, Gateway Computer "Finally, a book that shows how business really works."
• Bob Nardelli, President and CEO, GE Power Systems "Business acumen-Ram Charan's term for using the " What the CEO Wants You to Know is a book that should be read by everyone-from the newest recruit to the most seasoned senior manager." -- Jac Nasser, CEO and President, Ford Motor Company " These ideas help simplify complexity and provide a lifetime of value. What the CEO Wants You to Know is a gem of a book." -- Larry Bossidy, former Chairman and CEO, AlliedSignal " This is a book that's been needed for years. Ram Charan shares the secret to finding your way in the business world and making your career more meaningful." -- Chad Holliday, Chairman and CEO, Dupont " Reading this book is like putting on a pair of glasses-suddenly the guts of the business are crystal clear." -- Dave Robino, Vice Chairman, Gateway Computer " Finally, a book that shows how business really works." -- Bob Nardelli, President and CEO, GE Power Systems " Business acumen-Ram Charan's term for using the universal laws of business -- is the name of the game today." -- Lois D. Juliber, COO, Colgate-Palmolive

A. G. LAFLEY is the chairman and CEO of P&G, which is consistently recognized as one of the most admired companies in the world and a great developer of business leaders. A.G. was named CEO of the year in 2006 by Chief Executive magazine and serves on the boards of GE and Dell. His first opportunity to manage a business came when he was in the Navy and in charge of retail and services businesses for ten thousand Navy and Marine Corps people and their families. After the Navy he went to Harvard Business School, and then joined P&G following graduation. He started as a brand assistant for Joy in

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