Leadership in the Era of Economic Uncertainty: The New Rules for Getting the Right Things Done in Difficult Times

“There is no better person than Ram Charan to provideadvice on managing in a downturn.”
–Larry Bossidy, former Chairman & CEO Honeywell International Inc.

"This is all classic guru writing, stressing the extremity of the situation. But from Charan - who has already brought us bestsellers such as Execution and What the CEO Wants You to Know - it seems plausible. His forte is bold advice, delivered with convincing rhetoric. And he has completed his new text just at the right time."
--Financial Times

As a business leader today, you face anunprecedented challenge: the worldwideeconomic downturn. Cash and credit aredwindling, sales forecasts are dismal, andmorale is sinking. This is not a time to reflect.It is a time to act, decide, and energize yourpeople—with urgency.

This is your moment. Are you up to the task?

In Leadership in the Era of EconomicUncertainty, Ram Charan helps you steeryour business through the minefield ofcontracting markets, cash shortages, andongoing uncertainty. No matter what yourleadership role, Charan’s insight will helpensure that your business emerges leaner,stronger, and well in front of the competition.

“We will not know when we have turned thecorner, and we cannot envision the shapeand scope of the world that will emerge,”Charan writes. “What we can be sure of isthat this is a time of tumultuous change, andwith change come both danger and opportunity.”

In this concise and highly accessibleguide, the author provides practical actionsyou can execute immediately to

• Protect cash flow vigilantly, even daily,and use cash more efficiently
• Use ground intelligence to survive thestorm and position your businessto thrive in the aftermath
• Develop a better understandingof your customers
• Reevaluate your pricing strategy andcapital expenditures
• Use cost cutting strategically

Using examples and case studies, Leadershipin the Era of Economic Uncertainty illustrateshow leaders at DuPont, Hanesbrands,Wipro, and other companies used Charan’stechniques to get results.

The chaos of global economic meltdown hasimposed an urgency you have never beforeexperienced. It’s a scary thing, but it can alsobe exciting—if you’re prepared.

Ram Charan is the coauthor of bestsellers Execution and Confronting Reality and the author of What the CEO Wants You to Know and 10 other books. A noted expert on business strategy, he has coached some of the world's most successful CEOs and helped companies like GE, Bank of America, Verizon, KLM, and Thomson shape and implement their strategic direction.

"You've never experienced so much change anduncertainty or faced such a deep downturn. Yet others arelooking to you for strength and guidance. Are you up to thechallenge? Whether you lead a company, business unit,or small group of people, Leadership in the Era of EconomicUncertainty will be an invaluable tool for navigatingtoday's troubled economic waters." --from the Foreword by Larry Bossidy Inside, business advisor Ram Charan describes steps you can take right now to steeryour organization away from the pitfalls and position it for a new future. You'll findpractical techniques that will help you cope with: CASH AND CREDIT CRUNCHES SHRINKING BUDGETS COLLAPSING MARKETS SINKING WORKFORCE MORALE DISAPPEARING SUPPLIERS NERVOUS STAKEHOLDERS Great business thinkers like Ram Charan see opportunity in chaos. His innovative,commonsense way of approaching problems has made him one of the world's mostsought-after consultants. Here, he provides help to leaders at every level, from theCEO and country managers to department heads in finance, marketing, sales, andmanufacturing. Leadership in the Era of Economic Uncertainty offers clear guidelines for seizingopportunity and persevering in today's global economy. Fight your fear and anxiety--and take your leadership to the next level, now.

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