Designing Logos With Negative Spaces
The Power of Visual Metaphor to Design Logos that Engage and Endure
$63.17
- Paperback
192 pages
- Release Date
13 October 2026
Summary
This book offers a fresh and insightful perspective on the art and strategy of logo design. Moving beyond surface aesthetics, the book reveals how negative space—what’s left unseen—can become a vital tool for meaning, emotion, and brand storytelling.
Written by award-winning designer, media artist, and lecturer Ralph Kenke, this in-depth resource combines creative exploration with design theory. Drawing from Gestalt principles, cognitive disfluency, and visual ambiguity, Kenke introdu…
Book Details
| ISBN-13: | 9788410650879 |
|---|---|
| ISBN-10: | 8410650878 |
| Author: | Ralph Kenke |
| Publisher: | Hoaki |
| Imprint: | Hoaki |
| Format: | Paperback |
| Number of Pages: | 192 |
| Release Date: | 13 October 2026 |
| Dimensions: | 148mm x 210mm |
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Ralph Kenke
Ralph Kenke is an award-winning visual communication designer, media artist, and lecturer at the University of Newcastle, Australia. His work merges technology, art, and information design, challenging traditional communication practices. Exhibited internationally, his projects have earned the National Portrait Gallery’s Digital Portraiture Award, two AGDA Awards, a MAPDA, and a New York Type Directors Club Award. He also mentors students in national and international design competitions.
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