Conscious Capitalism Field Guide

John Mackey and Raj Sisodia's iconic book, Conscious Capitalism, introduced business leaders to a set of core principles — higher purpose, stakeholder integration, conscious leadership, and conscious culture — that are being widely adopted by leading companies around the world and transforming how they do business. Now, a 'field guide' codifies these best practices, with a systematic process and proven tools for sharing and implementing the four core principles throughout the organisation.

This practical guide provides hands-on materials — exercises, assessments, and checklists — used to implement the tenets of conscious capitalism and build conscious leadership in companies such as Whole Foods Market, Southwest Airlines, Life is Good, The Container Store, Barry-Wehmiller, Zappos, and many others. 

Organised according to each of the four core principles, chapters provide exercises, worksheets, and instructions — for use both individually and with teams — as well as advice, examples, and real-life stories to help leaders apply these ideas and make them come alive in their organisations. This is the authoritative resource for practicing higher purpose, stakeholder orientation, conscious culture, and conscious leadership — becoming a more conscious organisation.

“Advance Praise for the Conscious Capitalism Field Guide -- William Ury, coauthor, Getting to Yes ; author, Getting to Yes with Yourself -- "A valuable workbook on how to turn business relationships from win-lose into win-win-win." Tony Schwartz, CEO, The Energy Project; author, The Way We're Working Isn't Working -- "This timely guide to building a more human and more sustainably high-performing organization is concrete, actionable, and suffused with the passion of its authors to create great workplaces and change the experience of all of us who spend the greater part of our lives at the office!" Chade-Meng Tan, former "Jolly Good Fellow," Google; New York Times bestselling author, Joy on Demand and Search Inside Yourself ; and adjunct professor, Lee Kuan Yew School of Public Policy-- "The Conscious Capitalism Field Guide illuminates the path that businesses can take to become more conscious. It should be essential reading in boardrooms and business schools." Ron Shaich, founder, Chairman, and CEO, Panera Bread-- "This book is a road map for corporate leaders interested in creating cultures that value innovation and social consciousness and building successful organizations that make a positive impact on the world." Paul Polman, CEO, Unilever-- "This book gives a compelling account of why the successful companies of the future will be those rooted in a deeper sense of purpose, which it combines with a highly practical road map on how to move from aspiration to action."”

Advance Praise for the Conscious Capitalism Field Guide--

William Ury, coauthor, Getting to Yes; author, Getting to Yes with Yourself--
"A valuable workbook on how to turn business relationships from win-lose into win-win-win."

Tony Schwartz, CEO, The Energy Project; author, The Way We're Working Isn't Working--"This timely guide to building a more human and more sustainably high-performing organization is concrete, actionable, and suffused with the passion of its authors to create great workplaces and change the experience of all of us who spend the greater part of our lives at the office!"

Chade-Meng Tan, former "Jolly Good Fellow," Google; New York Times bestselling author, Joy on Demand and Search Inside Yourself; and adjunct professor, Lee Kuan Yew School of Public Policy--
"The Conscious Capitalism Field Guide illuminates the path that businesses can take to become more conscious. It should be essential reading in boardrooms and business schools."

Ron Shaich, founder, Chairman, and CEO, Panera Bread--
"This book is a road map for corporate leaders interested in creating cultures that value innovation and social consciousness and building successful organizations that make a positive impact on the world."

Paul Polman, CEO, Unilever--
"This book gives a compelling account of why the successful companies of the future will be those rooted in a deeper sense of purpose, which it combines with a highly practical road map on how to move from aspiration to action."

Raj Sisodia is the coauthor, along with Whole Foods Market CEO John Mackey, of the bestselling book Conscious Capitalism and a professor at Babson College.

Timothy Henry is the co-CEO and Managing Partner of Bridge Partnership and a cofounder of Conscious Capitalism, Inc., where he is a trustee and member of the executive leadership team.

Thomas Eckschmidt is a cofounder of Conscious Capitalism Brazil, speaker, certified B Corp entrepreneur, and serves on corporate boards.

John Mackey and Raj Sisodia's iconic book, Conscious Capitalism , introduced business leaders to a set of core principles--higher purpose, stakeholder integration, conscious leadership, and conscious culture--that are being widely adopted by leading companies around the world and transforming how they do business. Now, a "field guide" codifies these best practices, with a systematic process and proven tools for sharing and implementing the four core principles throughout the organization. This practical guide provides hands-on materials--exercises, assessments, and checklists--used to implement the tenets of conscious capitalism and build conscious leadership in companies such as Whole Foods Market, Southwest Airlines, Life is Good, The Container Store, Barry-Wehmiller, Zappos, and many others. Organized according to each of the four core principles, chapters provide exercises, worksheets, and instructions--for use both individually and with teams--as well as advice, examples, and real-life stories to help leaders apply these ideas and make them come alive in their organizations. This is the authoritative resource for practicing higher purpose, stakeholder orientation, conscious culture, and conscious leadership--and becoming a more conscious organization.

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