Digital Marketing, 2nd Edition
2024 Release ISE
$237.21
- Paperback
480 pages
- Release Date
11 July 2024
Summary
Digital Marketing is targeted primarily at undergraduate courses in Digital Marketing. It may also be used in certificate and graduate programs. It is grounded in marketing theory and concepts and adopts a strategic and analytical approach with global examples. The material can be used in any teaching format: in-class, online, and hybrid. Not only does it reference some of the latest digital marketing tools, it also emphasizes current marketing trends and shows how these may be applied.
Book Details
| ISBN-13: | 9781264449354 |
|---|---|
| ISBN-10: | 1264449356 |
| Author: | Raj Sachdev |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill Education |
| Format: | Paperback |
| Number of Pages: | 480 |
| Edition: | 2nd |
| Release Date: | 11 July 2024 |
| Weight: | 750g |
| Dimensions: | 23mm x 203mm x 252mm |
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Raj Sachdev
About Dr. Raj Sachdev
Dr. Raj Sachdev is an Associate Professor of Marketing at the University System of New Hampshire (Plymouth State), an Assistant Facilitator at Cornell Law, an interdisciplinary scholar-practitioner, a chief digital marketing consultant, a speaker, and a licensed lawyer in California and England & Wales.
With over 29 years of industry and academic experience, Dr. Sachdev has held numerous marketing and managerial positions. He possesses two doctorates and a variety of other degrees in marketing, business, technology, and law from different institutions. A graduate of Oxford University, he is also a Professional Certified Marketer (PCM) in Digital Marketing from the American Marketing Association (AMA). He holds or has held certifications in Google Analytics, Google Ads, digital marketing (Google, HubSpot), social media (Hootsuite and HubSpot), email marketing (Mailchimp), cybersecurity (GCHQ degree), and privacy (CIPP/US and privacy engineering certified from DP).
Dr. Sachdev is a strong advocate for continuous learning and is a member of several professional organizations. Over the past 23+ years, he has taught or facilitated over 65 courses across various modalities at institutions including the University System of New Hampshire, Oxford University, Stanford CSP, and Cornell University. He has developed new undergraduate, graduate, and professional programs and courses. His teaching methodologies incorporate practical projects, certifications, real-client work, and other pedagogical approaches, benefiting his numerous students.
He founded and created the inaugural Digital Marketing Competition at AMA’s International Collegiate Conference in 2025, sponsored by McGraw Hill. Recognized for his teaching excellence, Dr. Sachdev has mentored students to achieve international and national recognition, including second place internationally in AMA’s Marketing Strategy ICC competition and first place nationally in a marketing simulation competition. He has also served as a founding and/or faculty advisor to AMA Collegiate Chapters.
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