Digital Marketing: 2025 Release ISE, 9781265064976
Paperback
Master digital marketing: theory, tools, ethics, and future trends.
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Digital Marketing: 2025 Release ISE

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  • Paperback
  • Release Date

    14 August 2025

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Summary

Digital Marketing: A Practical Guide for 2025

Digital Marketing is crafted for undergraduate courses, adaptable for certificate and graduate studies. It features twelve chapters: three foundational chapters covering core digital marketing topics, and seven chapters focused on applying marketing theory and concepts with digital tools to effectively “do digital marketing.”

Relevant chapters are designed to engage students through considerations of global digital marketing, leg…

Book Details

ISBN-13:9781265064976
ISBN-10:1265064970
Author:Raj Sachdev
Publisher:McGraw-Hill Education
Imprint:McGraw-Hill Education
Format:Paperback
Edition:2nd
Release Date:14 August 2025
Weight:857g
About The Author

Raj Sachdev

Dr. Raj Sachdev, MSc (Oxford), M.B.A., LL.M, D.B.A., PCM (Digital Marketing), CIPP/US, is an Assistant Professor of Marketing at Plymouth State University (PSU), Assistant Facilitator at Cornell University, a digital marketing consultant, interdisciplinary researcher, speaker, and internationally qualified lawyer (California and England & Wales). Having over 26 years of industry and academic experience, he has served in many capacities including in a number of marketing and managerial roles. A graduate of Oxford University, he holds various degrees in the areas of marketing, business, technology, and law from different institutions. He is a PCM in Digital Marketing from the AMA and has held a number of other industry recognized digital marketing certifications such as from Google, Hootsuite, Hubspot, Mailchimp etc. He has a GCHQ certified cybersecurity degree and is certified in privacy. Over the past 20 years, Dr. Sachdev has had the opportunity to teach / facilitate 55+ courses at different institutions including Oxford University, Cornell University, Stanford CSP, Plymouth State, and Columbia College, among others. He has guest spoken globally including at Harvard, Stanford, Oxford, Cambridge, etc., at conferences including as a keynote speaker at AMA’s Year Ahead conference, and has given a Tedx talk. He has published in peer reviewed and general publications and has written blogs on marketing and interdisciplinary areas. He holds membership in various industry organizations.

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