Luxury Brand Management and Heritage Revival
case studies from the swiss watch industry
$50.60
- Paperback
192 pages
- Release Date
18 February 2026
Summary
Reviving Opulence: Mastering Luxury Brand Management and Heritage
Pierre-Yves Donzé and Harry Guhl analyze the strategies used to relaunch luxury brands, focusing on 11 case studies from the Swiss watch industry including Patek Philippe, Hublot and Breguet.
This perceptive study reveals the role of heritage in successful luxury brand management, showcasing how it has been strategically employed to revive brands in three ways: relaunching vanished brands; rec…
Book Details
| ISBN-13: | 9781350545328 |
|---|---|
| ISBN-10: | 1350545325 |
| Author: | Professor Pierre-Yves Donzé, Harry Guhl, Pierre-Yves Donzé |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Bloomsbury Visual Arts |
| Format: | Paperback |
| Number of Pages: | 192 |
| Release Date: | 18 February 2026 |
| Weight: | 0g |
| Dimensions: | 234mm x 156mm |
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About The Author
Professor Pierre-Yves Donzé
Pierre-Yves Donzé is Professor of Business History at Osaka University, Japan, and a visiting professor at the University of Fribourg, Switzerland and EM Normandie Business School, France. He is the author of numerous books, edited volumes and academic articles published in English, French, Italian and Japanese.
Harry Guhl is a Swiss investor and expert in market positioning for horological start-ups. Over the past two decades, he has been instrumental in reviving historic watch brands. Beyond the watch industry, he has a distinguished background in the art world, having served as the global head of VIP relations at Art Basel and as the principal art consultant for Rolls-Royce Motor Cars.
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