Hong Kong PopOut Map

PopOut is the unique, genuinely pocket-sized map which features our patented PopOut fold. This innovative design allows our precise, easy-to-follow cartography to be right in your hand when you need it most. Moreover, the origami fold means you can do away with that awkward, oversized map, making it a compact and discreet reference tool that doesn’t shout ‘tourist alert’!

PopOut was founded in 1993. Founder Derek Dacey, having spotted a need to cure what he calls ‘Map Stress Syndrome’ after watching numerous tourists around the City of Bath, England, battling with oversized maps, recalled the invaluable miniature charts he used during his days as a commercial pilot. Aiming to bring this level of usability to the city map market, a small team of designers was recruited to realize what would soon become the PopOut. 1993 saw the release of the first ever PopOut Map Bath, which was sold in the gift and souvenir trade across the city.

Hot on the heels of this initial success, a research trip to the USA culminated in a redesigned layout, combining strong photo images, high-quality printing, and laminated covers – standards which are still adhered to today. That research trip also saw the birth of the first US destinations covered in the PopOut range: Boston, NYC, Philadelphia, and Washington DC. Launched in the new style in the US, they enjoyed instant success in the gift and souvenir trade.

Today, PopOut produces over 100 titles for major destinations and is loved by travelers the world over.