Global Strategic Management

This book is designed as a core textbook for those students studying courses on Global Strategy and Strategic Management. It offers an insight into the impact of globalization on business organizations and how managers could and should react. It is written by a well-respected professor of strategy at one of the world's leading business schools and combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect. Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. New to this edition:

• More coverage of entrepreneurship and SMEs
• Increased coverage of ethics, sustainability and the environment in chapter 15 on CSR
• All "basic" strategy content revised and updated, with material on the financial crisis woven throughout
• A section on similarities and differences between global strategic management and international business
• A section on the impact of Web 2.0 and social networking in chapter 8
• All new, up-to-date mini case studies throughout
• New end of chapter cases featuring an impressive spread of global companies, including some in the Far East and multinational corporations from emerging economies. These will come with case study questions and guideline answers on the updated companion website
• More distinct pedagogy (chapter introductions, learning objectives, examples highlighted in the text)
• More accessible language to ensure student friendliness and readability for ESL students
• Improved 2 color page design
• Improved pedagogy: learning objectives; mini examples; case studies; summary and key points; learning assignments; key words; web resources; references and further reading

“'Lasserre gives strong practical advice on operational aspects of global management and I love the innovative treatment of topics.' Sai Lan, Peking University, China 'The breadth and depth of topics covered is the best in the market in my view. The global trends section is very strong and just what is needed for this complex area of study.' - Carolyn Richardson, Senior Lecturer, University of Cumbria Business School, UK 'The new edition covers key topics in great depth with excellent frameworks that students can use in their analysis.' - Dr Saleema Kauser, University of Manchester (MBS), UK 'I really like how the important themes and issues are consistently tied to real-life business through examples.' Olli Kuivalainen, Lappeenranta University of Technology (LUT), Finland”

'Lasserre gives strong practical advice on operational aspects of global management and I love the innovative treatment of topics.'

• Sai Lan, Peking University, China

'The breadth and depth of topics covered is the best in the market in my view. The global trends section is very strong and just what is needed for this complex area of study.'

• Carolyn Richardson, Senior Lecturer, University of Cumbria Business School, UK

'The new edition covers key topics in great depth with excellent frameworks that students can use in their analysis.'

• Dr Saleema Kauser, University of Manchester (MBS), UK

'I really like how the important themes and issues are consistently tied to real-life business through examples.'

• Olli Kuivalainen, Lappeenranta University of Technology (LUT), Finland

Philippe Lasserre is Professor of Strategy and Management at the Euro-Asia Centre, INSEAD, Fontainebleau, France.

How many of us are aware that HSBC, 'The World's Local Bank', originated in Hong Kong and Shanghai?Business managers need to have a global vision in order to be successful, with the skills to formulate and implement strategy across borders. Global Strategic Management lays down the foundations of 'traditional' strategy theory from a global perspective, while highlighting issues unique to companies operating worldwide and discusses truly 'transnational' firms, whose place of origin can no longer be pinpointed. The third edition of this popular text offers substantially revised chapters on Emerging global players and Global trends, as well as more coverage of ethics and sustainability, and outsourcing and offshoring. It also includes: All new Mini Cases with questions, to help you analyse the activities of 'transnational' firms such as Shell, Danone, Siemens and eBay New Examples which are highlighted throughout, demonstrating how each aspect of theory has been applied in real-life organisations* New and improved learning features to aid your understanding and help with revision for self-test questions, useful weblinks and resources, links to long cases online and a searchable glossary. Lecturers can access PowerPoint presentations, a lecturer manual and a testbank.

This book is designed as a core textbook for those students studying modules or courses on Global Strategy and Strategic Management. It offers an insight into the impact of globalisation on business organisations and how managers could and should react. It is written by a well-respected professor of strategy at one of the world's leading business schools and combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect. Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale; global strategic managers facilitate international business planning and global strategic decision-making.

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