Reimagining Operational Excellence
inspirations from asia
$42.40
- Hardcover
304 pages
- Release Date
2 September 2024
Summary
Reimagining Operational Excellence: Asia’s Marketing Secrets Revealed
Explore the cutting-edge of marketing new products and services from leading businesses in Asia
In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.
…Book Details
| ISBN-13: | 9781394239245 |
|---|---|
| ISBN-10: | 1394239246 |
| Author: | Philip Kotler, Hermawan Kartajaya, Jacky Mussry |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 304 |
| Edition: | 2nd |
| Release Date: | 2 September 2024 |
| Weight: | 499g |
| Dimensions: | 229mm x 158mm x 31mm |
About The Author
Philip Kotler
PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University’s Kellogg Graduate School of Management, and one of the world’s leading authorities on marketing. His writing has defined marketing around the world for the past forty years. Kotler is the recipient of awards and honorary degrees from schools all over the world. His books have been translated into twenty-five languages.
HERMAWAN KARTAJAYA is the founder and Chairman of MCorp, and the pioneer and leader of a marketing consulting and research firm in Indonesia. He is the founder of the World Marketing Forum (WMF) and the Asia Marketing Federation (AMF), one of the “50 Gurus Who Have Shaped The Future of Marketing” according to The Chartered Institute of Marketing, United Kingdom (CIM-UK), and coauthor with Kotler of several books, including Entrepreneurial Marketing, Marketing 5.0, and Marketing 6.0.
JACKY MUSSRY is the Deputy Chairman of MCorp and CEO at MarkPlus Institute. He has around 27 years of consulting experience spanning multiple industries in Indonesia. He regularly lectures on marketing and strategy related subjects at universities in Indonesia.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.