Marketing + Marketing, 9th Edition

Philip Kotler is a Professor Emeritus of Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D at M.I.T., both in Economics.

He has authored more than 60 books and published more than 150 articles in leading journals. He has also been a consultant to major US and foreign companies, including IBM, General Electric, and Michelin, and has served as a member of many advisory boards. He has travelled and lectured extensively throughout Europe, Asia, and South America, advising companies and governments about global marketing practices and opportunities.

Gary T. Armstrong is Crist W. Blackwell Distinguished Professor Emeritus in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds Undergraduate and Master’s degrees in Business from Wayne State University in Detroit and received his Ph.D in marketing from Northwestern University.

Through the years, Professor Armstrong has worked closely with business student groups and has received several UNC campus wide and Business School teaching awards. He is the only repeat recipient of the school’s highly regarded Award for Excellence in Undergraduate Teaching, (three times). Most recently, Professor Armstrong received the UNC Board of Governors Award for Excellence in Teaching.

Dr Armstrong has contributed numerous articles to leading business journals. As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy.

Dr. Fredy-Roberto Valenzuela-Abaco is a Senior Lecturer in Marketing in the UNE Business School, University of New England, Australia. Previously he lectured at Universidad de Talca, Chile for 15 years. He completed his MBA degree at University of Ottawa, Canada and his PhD degree at UNE, Australia. His industry experience covers several consulting projects for various Chilean companies. His area of research is marketing and in particular topics related with service recovery, customer satisfaction management and relationship marketing. He is also interested in research that deals with online learning. His work has been published in several international refereed journals, such as Journal of Travel Research, Journal of Services Research and Journal of Contemporary Management Research, among others. He has also participated in several international conferences in Australia, Chile, China, Germany, Hong Kong, India, Japan, México, New Zealand, Puerto Rico, Singapore, South Korea and USA. He has been awarded the best paper award in four conferences.