Behavioral Strategic Management

“It is heartening to find a textbook that emphasizes the importance of managerial cognition in understanding and formulating strategy. This approach, sometimes called ‘behavioral strategy’, is based on the actual constraints on the time and computational capabilities of real mangers and organizations even supplemented with powerful computers.”

Rich A. Bettis, The University of North Carolina at Chapel Hill, USA

“This is a much needed and long-awaited textbook. A behavioral approach brings to strategy a fresh new perspective that will definitely enhance scholars’ and managers’ understanding of how individuals, groups, and organizations make decisions, the impact that cognitive biases have on those decisions, and the corresponding performance implications. This theoretically rich and empirically grounded textbook is a first important step in that direction. It will contribute a more realistic description of how organizations behave and manage some of the key trade-offs involved in strategic management.”

Gino Cattani, Leonard N. Stern School of Business, New York University, USA

“In this book, Bromiley and Rau provide a good introduction to the core topics in strategic management. By taking an explicitly behavioral perspective, the authors bring to the fore important issues in the actual performance of strategy which are given short shrift in the typical analytical account of strategy making. The concepts are highlighted with several interesting examples and the style of writing is engaging and accessible.”

Kannan Srikanth, Singapore Management University, Singapore

“Although there are many strategy textbooks on the market today, this one represents an especially welcome alternative. Students will appreciate its direct, engaging style and many faculty will appreciate its thoughtful incorporation of insights from behavioral research.”

Daniel Forbes, University of Minnesota, USA

Philip Bromiley is a Dean’s Professor in Strategic Management at the Merage School of Management, University of California at Irvine, USA.Devaki Rau is a Professor specializing in strategic management at the College of Business, Northern Illinois University, USA.