AngelThink, 9781839525377
Paperback
Unlock angel investment: become irresistible to investors and get funded.

AngelThink

the founder's guide to how business angels think and how to raise money from them

$41.85

  • Paperback

    152 pages

  • Release Date

    6 October 2022

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Summary

AngelThink: The Founder’s Guide to Angel Investor Attraction

AngelThink gives business founders and startups a distinct competitive advantage when it comes to raising funds or getting business angels to invest. Founders need to make investors love them; to want them, the team and the business proposition more than they’ll like any other proposition – and investors see hundreds.

The author distils research and experience, the psychology of influence …

Book Details

ISBN-13:9781839525377
ISBN-10:1839525371
Author:Phil McSweeney
Publisher:The Self-Publishing Partnership Ltd
Imprint:Brown Dog Books
Format:Paperback
Number of Pages:152
Release Date:6 October 2022
Weight:232g
Dimensions:210mm x 148mm x 12mm
About The Author

Phil McSweeney

Phil McSweeney is a business angel, alongside a portfolio of other related interests. He’s a company Chair, a Non-Executive Director of several companies, an adviser to founders and Boards (primarily on growth strategy), a mentor, a trained executive coach, an educator, a course developer and a published author. He’s met hundreds of founders and worked with and invested in a few dozen of them across a variety of sectors. He’s helped several companies plan and implement their fundraising strategies. He’s also met hundreds of angels and has been an active member of several angel groups.

He’s put this book together from an angel’s perspective to help founders better understand the dynamic between them and angels, from idea conception through to exit. It’s based on his own experience and research, including interviews with many angel colleagues. He wants to help more founders use insights into how angels think to radically improve their chances of raising funds. He enjoys writing, blogging, contributing on LinkedIn and helping people through his writing.

He’s been an investor through most of his adult life and became an angel investor after redundancy in his early 50s. He very much enjoyed getting into the whole startup experience after 30 years in the NHS, first as a clinician and finally as a Director of a Trust.

Outside of all the startup activity he’s married with two grown-up daughters and a granddaughter. In his spare time, he enjoys the company of family and friends, talking about retirement, gardening and, of course, writing.

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