Social Media for Creative Libraries, 2nd Edition

Social Media for Creative Libraries explains how librarians and information professionals can use online tools to communicate more effectively, teach people different skills and to market and promote their service faster, cheaper and more effectively.
Based on his acclaimed work How to Use Web 2.0 in Your Library, Phil Bradley has restructured and comprehensively updated this new book to focus on the activities that information professionals carry out on a daily basis, before then analysing and explaining how online tools can assist them in those activities. Including:

• a discussion of authority checking and why information professionals are needed more than ever in a social media world
• a guide to creating great presentations online
• how online tools can make teaching and training sessions easier and more enjoyable for information professionals
• useful tips for implementing new strategies in libraries and a discussion of the practicalities of library marketing and promotion
• how to create a good social media policy and why
• a look at a few social media disasters and how they could have been avoided

Readership: Packed with features and accompanied by introductory videos on the Facet Publishing YouTube channel, Social Media for Creative Libraries is essential reading for all library and information professionals.

“"...impressively instructive and 'user friendly', making it a highly prized and recommended addition to personal, professional, community, corporate, and academic library 'Library Science' reference collections and supplemental studies reading lists."”

About the previous edition: This book does a good job of giving an introduction to a wide-ranging, rapidly changing subject. INTERNET RESOURCES NEWSLETTER This is the sort of book that will be read and referred to by librarians the world over who are keen to be stimulated by the possibilities of web 2.0 and put into practice the many good ideas to enliven and refresh their library services. ONLINE INFORMATION REVIEW This is an excellent straightforward reference text to the range of available Web 2.0 tools, ideal for both librarians in the field and LIS students. HEA-ICS

Phil Bradley has a background as an information professional and has worked in the field of electronic publishing for the last 15 years. He is currently an independent internet consultant and is well known throughout the industry for his talks, training courses, lectures, books and articles on various aspects of electronic publishing and the internet.

Building on his acclaimed work How to Use Web 2.0 in Your Library , social media guru Bradley explains exactly how libraries can get the most out of the gamut of social and real-time media technologies available. Illustrations help guide readers through each step of creating a range of resources, and a companion website, including podcasts from the author, ensures readers are kept up to date in this highly dynamic and fast-moving area. Several new chapters look at the following key areas: Social networking Presentations Social search engines Twitter New trends and Web 3.0 This is essential reading for library and information professionals wishing to harness the social networking revolution to their advantage.

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