Managing Corporate Design
best practices for in-house graphic design departments
$54.81
- Hardcover
224 pages
- Release Date
2 April 2015
Summary
Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses—head-on—these new challenges in a highly practical manner.
Peter L. Phillips writes specifically to corporate in-house graphic design groups searchi…
Book Details
| ISBN-13: | 9781621534594 |
|---|---|
| ISBN-10: | 1621534596 |
| Author: | Peter L. Phillips |
| Publisher: | Allworth Press,U.S. |
| Imprint: | Allworth Press,U.S. |
| Format: | Hardcover |
| Number of Pages: | 224 |
| Release Date: | 2 April 2015 |
| Weight: | 468g |
| Dimensions: | 229mm x 153mm |
About The Author
Peter L. Phillips
Peter L. Phillips is an internationally recognized expert in developing corporate design management strategies and programs. He has had more than thirty years’ experience as a senior corporate design manager, a consultant for many Fortune 500 companies, and a lecturer. He is the author of several books, including Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage (Allworth Press). He lives in Marblehead, Massachusetts.
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