International Business Strategy

With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same time? How should firms handle cultural and institutional differences between markets?

This textbook provides students with the core research in international business and strategy, including organization, efficiency, external relationships and the challenges found in an increasingly multicultural world. Each part begins with a presentation of the issues and controversies faced in that particular area, followed by a synthesis of the research which provides avenues for future research. To facilitate and encourage further debate and learning, each part also includes at least one original case study.

Compiled by two of the World's leading scholars of international business, and supplemented with critical commentaries and a range of integrative case studies, this comprehensive textbook provides advanced students of international business and strategy with a resource that will be invaluable in their studies and beyond.

“'The textbook that we have been waiting for has finally arrived! Buckley and Ghauri have succeeded in providing a compendium of contributions that reflect the main foundations of international business and MNE's strategic, theoretical and empirical framework, as well as offering insights and directions for scholars to understand the current and future trends in international business.' -Philippe Gugler, Professor and Chairman of the European International Business Academy, University of Fribourg, Switzerland 'Edited by two eminent international business scholars, this comprehensive volume will be particularly valuable for theory-led courses in international business and strategy, examining both developed- and emerging-country MNEs.”

'The textbook that we have been waiting for has finally arrived! Buckley and Ghauri have succeeded in providing a compendium of contributions that reflect the main foundations of international business and MNE's strategic, theoretical and empirical framework, as well as offering insights and directions for scholars to understand the current and future trends in international business.' - Philippe Gugler, Professor and Chairman of the European International Business Academy, University of Fribourg, Switzerland

'Edited by two eminent international business scholars, this comprehensive volume will be particularly valuable for theory-led courses in international business and strategy, examining both developed- and emerging-country MNEs. Built around ‘must-read’ articles from leading international journals, each section includes an original case study with appropriate discussion questions. I recommend it wholeheartedly.' - Stephen Young, Emeritus Professor, University of Glasgow, UK

'This book is a collection of articles written by the world’s renowned management scholars. This book will be my first choice recommendation to anyone seeking a deep understanding of the core issues on international business theory and practice.' - Shige Makino, Professor, The Chinese University of Hong Kong, Hong Kong

'This book is one of the few advanced books about strategies in the International business field. The authors were successfully able to make a comprehensive book that will challenge graduate students and executives to think more carefully about international strategies.' - Hans van Kranenburg, Radboud University, the Netherlands

'Professors Buckley and Ghauri are renowned in Europe, and globally, for their contributions to thinking and publishing in the field of international business. They have compiled here world-class material on cutting-edge issues in the field that every serious student of international business would want to pay serious attention to.' - Shameen Prashantham, University of Nottingham, Ningbo Campus, China

Peter Buckley is Professor of International Business at the University of Leeds, UKPervez Ghauri is Professor of International Business at Kings College London, UK

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.