Meeting the Collaboration Challenge Workbook

In his award-winning book The Collaboration Challenge, James E. Austin demonstrated how nonprofits and businesses can succeed through strategic alliances. Now, in Meeting the Collaboration Challenge, the Drucker Foundation provides specific guidance to help nonprofits of every size put collaboration into practice. This workbook, its companion videotape, and The Collaboration Challenge help your nonprofit organization further its mission through strategic alliances with businesses.

"The workbook is a valuable read for any budding social entrepreneur and it is a wonderful companion to the book." --Richard Steckel, AddVenture Network, Inc. Praise for The Collaboration Challenge

"Austin has performed a valuable service for nonprofit organizations and their corporate partners by illuminating the dynamics of successful relationships. His useful book deserves to be widely read by leaders in both sectors concerned about increasing the effectiveness of their social action agenda." --Rosabeth Moss Kanter, Harvard Business School, author of World Class and Rosabeth Moss Kanter on the Frontiers of Management

"The entire nonprofit sector has been searching for the expertise and tools this book provides. Nothing else like it exists." --Bill Shore, executive director of Share-Our-Strength and author of The Cathedral Within and Revolution of the Heart

The Peter F. Drucker Foundation for Nonprofit Management, founded in 1990, takes its name and inspiration from the acknowledged father of modern management. By providing educational opportunities and resources, the foundation furthers its mission "to lead social sector organizations toward excellence in performance." To realize its vision for the next ten years, the Drucker Foundation will bring together the best leadership and management voices from across the world with a focus on providing social sector organizations with the ideas and tools that enable them to better serve their customers and communities.

In his award-winning book The Collaboration Challenge, James E. Austin demonstrated how nonprofits and businesses can succeed through strategic alliances. Now, in Meeting the Collaboration Challenge, the Drucker Foundation provides specific guidance to help nonprofits of every size put collaboration into practice. This workbook, its companion videotape, and The Collaboration Challenge help your nonprofit organization further its mission through strategic alliances with businesses.
Meeting the Collaboration Challenge emphasizes the assets and capabilities that nonprofit organizations bring to alliances with business. It presents a four-phase process of preparing your organization for alliances, planning alliances, developing alliances, and renewing alliances. Each phase is intended to encourage participation in successful nonprofit-business alliances and to organize information and guide discussions about them. Its practical resources help to:

• Identify assets and capabilities a nonprofit might provide and benefits it might seek in alliances
• Review strategic goals and readiness for developing alliances
• Research each potential alliance to assess strategic fit and opportunities
• Discover additional businesses with which a nonprofit might create alliances
• Design a marketing approach for each alliance
• Develop the management plan for each alliance
• Appraise each alliance and its potential

Through this systematic process for developing your nonprofit's alliances with businesses, you can build collaboration that benefits both partners and the customers and communities they serve.

In his award-winning book The Collaboration Challenge , James E. Austin demonstrated how nonprofits and businesses can succeed through strategic alliances. Now, in Meeting the Collaboration Challenge , the Drucker Foundation provides specific guidance to help nonprofits of every size put collaboration into practice. This workbook, its companion videotape, and The Collaboration Challenge help your nonprofit organization further its mission through strategic alliances with businesses. Meeting the Collaboration Challenge emphasizes the assets and capabilities that nonprofit organizations bring to alliances with business. It presents a four-phase process of preparing your organization for alliances, planning alliances, developing alliances, and renewing alliances. Each phase is intended to encourage participation in successful nonprofit-business alliances and to organize information and guide discussions about them. Its practical resources help to: Identify assets and capabilities a nonprofit might provide and benefits it might seek in alliances Review strategic goals and readiness for developing alliances Research each potential alliance to assess strategic fit and opportunities Discover additional businesses with which a nonprofit might create alliances Design a marketing approach for each alliance Develop the management plan for each alliance Appraise each alliance and its potential Through this systematic process for developing your nonprofit's alliances with businesses, you can build collaboration that benefits both partners and the customers and communities they serve.

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