Start with the Customer
$58.82
- Paperback
256 pages
- Release Date
8 September 2025
Summary
Start with the Customer: A Guide to Customer-Centric Growth
This is a book for anyone in the service of customers. In a changing world, where everyone claims to be customer-centric, what does it really take to grow a business with customers back where they belong?
Written by one of the foremost authorities on customer behaviour, Start with the Customer will reframe your understanding of the modern customer, guide you through the forces shaping their…
Book Details
| ISBN-13: | 9781292471457 |
|---|---|
| ISBN-10: | 129247145X |
| Author: | Peter Cross, Jo Causon |
| Publisher: | Pearson Education Limited |
| Imprint: | Pearson Business |
| Format: | Paperback |
| Number of Pages: | 256 |
| Release Date: | 8 September 2025 |
| Weight: | 0g |
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About The Author
Peter Cross
Peter Cross is one of the UK’s leading authorities on customer behaviour. Previously, he was the Customer Experience Director for John Lewis and Waitrose and Mary Portas’ business partner for ten years building a business based on great customer service. He is Vice President of the Institute of Customer Service, a global Ambassador for the Retail Trust, Vice Chairman at the Fragrance Foundation and a regular commentator on TV Radio and print.
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