The Advertising Concept Book, 9780500518984
Hardcover
Great ideas last: Unlock advertising concepts for lasting impact.

The Advertising Concept Book

think now, design later

$84.44

  • Hardcover

    320 pages

  • Release Date

    31 July 2016

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Summary

The Advertising Concept Book: Master the Art of the Big Idea

In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used…

Book Details

ISBN-13:9780500518984
ISBN-10:050051898X
Author:Pete Barry
Publisher:Thames & Hudson Ltd
Imprint:Thames & Hudson Ltd
Format:Hardcover
Number of Pages:320
Edition:3rd
Release Date:31 July 2016
Weight:1.33kg
Dimensions:238mm x 200mm
What They're Saying

Critics Review

‘Invaluable’ - Creative Review‘Hands down the best creative advertising book I have ever read!’ - Inspired Magazine‘Sound advice for advertising creatives’ - Communication Arts

About The Author

Pete Barry

Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.

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