
The Advertising Concept Book
think now, design later
$84.44
- Hardcover
320 pages
- Release Date
31 July 2016
Summary
The Advertising Concept Book: Master the Art of the Big Idea
In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept.
Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used…
Book Details
ISBN-13: | 9780500518984 |
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ISBN-10: | 050051898X |
Author: | Pete Barry |
Publisher: | Thames & Hudson Ltd |
Imprint: | Thames & Hudson Ltd |
Format: | Hardcover |
Number of Pages: | 320 |
Edition: | 3rd |
Release Date: | 31 July 2016 |
Weight: | 1.33kg |
Dimensions: | 238mm x 200mm |
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What They're Saying
Critics Review
‘Invaluable’ - Creative Review‘Hands down the best creative advertising book I have ever read!’ - Inspired Magazine‘Sound advice for advertising creatives’ - Communication Arts
About The Author
Pete Barry
Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.
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