Marketing Fashion
a global perspective
$463.83
- Paperback
528 pages
- Release Date
30 June 2012
Summary
Marketing Fashion: A Global Perspective
While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products.
Using a variety of contemporary examples, the text details how fashion marketers develop and appl…
Book Details
| ISBN-13: | 9781609010782 |
|---|---|
| ISBN-10: | 1609010787 |
| Author: | Penny Gill, Richard Petrizzi, Patricia Mink Rath |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Fairchild Books |
| Format: | Paperback |
| Number of Pages: | 528 |
| Release Date: | 30 June 2012 |
| Weight: | 1.40kg |
| Dimensions: | 255mm x 205mm |
About The Author
Penny Gill
Patricia Mink Rath is a consultant in marketing education in Winnetka, Illinois. She teaches courses in consumer behavior, fashion merchandising, and retail buying.
Richard Petrizzi is an Associate Professor in the Marketing and Management Department at the Illinois Institute of Art, Chicago.
Penny Gill is President of PWG Communications Inc., White Plains, NY.
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