Modern Political Marketing and Relational Capital
Navigating the Digital Frontier
$236.45
- Hardcover
256 pages
- Release Date
11 May 2026
Summary
Modern Political Marketing and Relational Capital offers a comprehensive examination of how digital transformation is reshaping political marketing strategies. This edited volume explores the evolving landscape of political engagement, emphasising the role of digital relational capital—trust, loyalty, and connections between political actors and their audiences. By delving into emerging technologies such as artificial intelligence, big data analytics, augmented reality, and social me…
Book Details
| ISBN-13: | 9781837087136 |
|---|---|
| ISBN-10: | 183708713X |
| Author: | Pawan Kumar, Rajesh Verma, Arpit Tiwari, Sumesh Dadwal |
| Publisher: | Emerald Publishing Limited |
| Imprint: | Emerald Publishing Limited |
| Format: | Hardcover |
| Number of Pages: | 256 |
| Release Date: | 11 May 2026 |
| Weight: | 0g |
| Dimensions: | 229mm x 152mm x 18mm |
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About The Author
Pawan Kumar
Pawan Kumar is a Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, India.
Rajesh Verma is a Professor of Strategy and Marketing at the Mittal School of Business, Lovely Professional University, India.
Arpit Tiwari is an Assistant Professor at the Mittal School of Business, Lovely Professional University, India.
Sumesh Dadwal is a Lecturer at London South Bank University, UK.
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