Glory Days: When Horsepower and Passion Ruled Detroit
when horsepower and passion ruled detroit
$167.09
- Paperback
348 pages
- Release Date
1 April 2003
Summary
The automobile industry is one of the most capital- and marketing-intensive industries in the world today. Common wisdom states that the keys to sales success in the industry are no different than in any other: brand management, product positioning, and brand imaging. But what do these commonly traded buzzwords really mean, and how do they translate into a successful brand campaign? In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand mark…
Book Details
| ISBN-13: | 9780837602080 |
|---|---|
| ISBN-10: | 0837602084 |
| Author: | Paul Zazarine, Jim Wengers |
| Publisher: | Bentley (Robert) Inc.,US |
| Imprint: | Bentley (Robert) Inc.,US |
| Format: | Paperback |
| Number of Pages: | 348 |
| Release Date: | 1 April 2003 |
| Weight: | 612g |
| Dimensions: | 23mm x 175mm x 254mm |
| Series: | Pontiac |
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About The Author
Paul Zazarine
Paul Zazarine has had over 25 years of experience in auto
Paul Zazarine has had over 25 years of experience in automotive writing, editing and directing ? top automotive magazmotive writing, editing and directing ? top automotive magazines include Musclecar Review, Corvette Fever, Chevy Truck, ines include Musclecar Review, Corvette Fever, Chevy Truck, Musclecar Enthusiast, Corvette Enthusiast, Mustang EnthusiasMusclecar Enthusiast, Corvette Enthusiast, Mustang Enthusiast and Pontiac Enthusiast Magazine. Books include GTO Restorat and Pontiac Enthusiast Magazine. Books include GTO Restoratio
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